INBOUND MARKETING BLOG

4 Simple Web Marketing Metrics To Measure

• By Donny Kemick

One of the biggest differentiating factors between web marketing (inbound) and radio, TV, newspaper, billboard, print, (outbound/interruption) etc... is the availability of EXACT data on how your marketing is performing. This can also pose a challenge though. With so much data available, it's easy to get lost in the weeds. For small businesses, just knowing 4 simple web marketing metrics will keep you well ahead of your peers when it comes to measuring performance and adjusting to improve. Are there many, many, many, many more metrics that you could/should measure? Absolutely! My point here is that most small businesses don't even know these 4 simple web marketing metrics for their efforts. Start here and customize/add to them over time. 1 - Organic Search Traffic To Your Site - SEO Traffic When we ask most small businesses how their search traffic is performing, most of them don't even know where to look to find that out. They know their site isn't performing for them, in that they ...

Curated List of 4 Great Web Marketing Resources This Week

• By Donny Kemick

Feeling guilty that you didn't read any web marketing resources this week? No worries, we've compiled some of our favorites to give you some weekend reading material. Enjoy! Google Will Now Detect if a Website Won’t Work on Your Device, Warn You Have you ever tried to view a website on your phone and found the experience to be really bad? Yes, you have, don't lie. Google is now helping it's Android brethren by giving you a warning in the search results to let you know if a site won't work right on your phone. For now, they are focused on flash sites. Don't be surprised if that extends to non-flash sites in the future. Responsive design anyone? Thanks to Kellex at Droid Life for the great update. Infographic - Smart Ways To Combine Content Marketing With SEO One of the great things about content marketing is that it doesn't live in a silo. It feeds so many other tactics!! It's great when you get more mileage from a time investment. This infographic shows all of the channels for content ...

4 Great Web Marketing Resources This Week - Curated Goodness

• By Donny Kemick

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...

5 Blogging Tips That Should Convince You It's Important

• By Josh Curcio

Whether you want to admit it or not, there is definitely value in blogging. Maybe you don't get sales or leads directly from many of your blog posts, but you've got to look beyond that. Blogging is just a piece of the puzzle. A piece that helps you along the way in getting sales and conversions. If you want a bit more motivation to keep up with blogging, understand these additional benefits. Here are some blogging tips to help you out!

Want Online Leads? You Need Education Marketing!

• By Donny Kemick

Which feels better? Being sold to or being educated? Which makes a car salesperson and buying experience more appealing and tolerable? When they ram paperwork with a sticker price offer in your face repeatedly, or when they spend as much time as possible with you to make sure you understand every aspect of the cars you're looking at? The answer is obvious in both scenarios. What kind of buyer is more likely to make a positive buying decision? An educated one, or a skeptical/defensive one?

The CMS, the CRM and SEO. It's the talk of the town!

• By Josh Curcio

These folks are talking about their CMS, CRM, and SEO plans for the future.

4 Reasons You Need A Website Redesign and Inbound Marketing

• By Donny Kemick

A High Level Google Analytics Dashboard We Think You'll Like

• By Josh Curcio

Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?

A Guide to Creating Your Google+ Local Page

• By Sara

Google Plus Local pages can be a confusing topic when you first find out that there are Google+ brand pages and they aren't the same thing. Don't worry, you aren't alone.

Is Your Website On a Desolate Island? How's That Going?

• By Donny Kemick

Repeat after me... "I don't need a website, I need web marketing." Say it again. Again. Again... You get the point? The difference may not be clear to you yet. The difference between a website and web marketing, is like the difference between tactics and strategy. Your web marketing efforts should entail a strategy of some kind, with your website being one of the tactics you are employing as part of the overall strategy. Confused? That's ok! Let's get unconfused... Think of it this way. A website is one tool in the web marketing toolbox. Unfortunately, that tool is no longer enough to do the job on it's own. It needs some complimentary tools to be effective. At minimum, you need prospects to find your website when they are looking for the solution you offer to their problems. At minimum, you need to be available in the main "feeding grounds" for solutions that your prospects use. SEO - Search Engine Optimization Guess what. People use Google a lot. So much so, that you had better ...