If you have a website, you've no doubt asked yourself at one point in time, "how do I rank better in Google". If you don't quite understand, by rank I mean showing up when someone performs a search on Google. Ideally you will show up for search terms that are related to your product or service in some way so that if that searcher visits your website from the search, you can provide an answer.
Read more
Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.
Read more
Suddenly losing website traffic or a even slow decline in traffic over time almost always indicates that there is either an issue with your website, search engine optimization (SEO) issues, or some other external factor. To be aware of losses in traffic you must first be monitoring the activity on the site (likely using Google Analytics) and if you want to catch something like this quickly, you must know what the trends in your website activity look like.
Read more
When I first entered the online marketing world one of my first tasks was keyword research for SEO (search engine optimization). Back then nobody was talking about inbound marketing. We were primarily focused on getting more people to the site. We'd start by researching the business itself, the products/services, the business' website, the industry, the competitors, and the business's website. After having a good understanding of the business and environment a big list of related keywords was created, usually broken down page by page. These keywords were primarily focused on what the business had to offer or the industry. Some of the keywords were short, broad, and general while some of the keywords would be long tail keywords. Example: refrigerator vs energy efficient refrigerator.
Read moreContent, content, content! You know you need it, but do you fully understand why? Sure, SEO is one reason, but SEO won't build trust with and convert website visitors! Content is about more than SEO.
Read more
Blogging for inbound marketing is crucial. Could you have a successful inbound marketing strategy without blogging? Slim chance!
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
