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September 05

Turn A Blog Post Into A Video - Content Marketing Multiplier

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...

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Create The Perfect Homepage For 2014-2015

The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.

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August 20

Small Business SEO and the Impact of SSL Encryption

Some of our clients have had some questions about the recent news of SSL affecting SEO. Keep in mind, for a small business SEO strategy, any impact can help. Given that, it is important that we clarify a few things regarding this topic using the least amount of tech talk that I can. Hopefully this will help some SMBs have a general understanding and get the process rolling if they haven't already.

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August 15

4 Inbound Marketing Articles You Should Have Read This Week

Holy smokes! It's Friday already! Here're some inbound marketing articles you should have read this week: The 5 Biggest Content Marketing Lies - Inc. This is a quick read and well worth the time. John Hall hits on 5 very common misconceptions about content marketing and does a good job of clearing things up. As a teaser, my favorites are "Content marketing is just a buzzword" and "If you create it, they will come". Author: John Hall 8 Blogging Rules You Should Probably Ditch - Search Engine Watch Still not blogging for your company? That's a shame. You're missing a huge opportunity... Maybe this list of don'ts will help you get started on the right foot. They actually take blogging and make it easier. Already a blogger? Great! You're probably already following what Salma Jafri lists, but it's worth a double-check. Author: Salma Jafri 3 Components Every Value Proposition Must Have - JillKonrath.com With content marketing being such a useful tactic in your inbound marketing strategy, ...

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August 14

Are Bad Inbound Links Killing Your Website?

Does your website have bad inbound links that are killing your SEO?

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August 12

What is Ongoing SEO and Why is it So Important?

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

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August 07

The Path To A Small Business Website Conversion

A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or downloading a valuable piece of content to submitting an RFQ (request for quote), making a donation or completing the buying process through ecommerce. To make your website a lead generating machine, you need to understand the path to a small business website conversion. Step 1 - Quality Website Traffic If you want to generate quality leads, you need quality website traffic. Yes, quantity can be important, but the quality is even more important. We tell our clients that it would be better to have 1000 quality visitors that are actually interested in their offering than have 2000 visitors that have little to no interest in their offering. Through small business SEO, search engine pay-per-click advertising and/or social media paid advertising, you can really hone in on your ideal buyers and generate quality ...

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August 07

Search Engine Visibility Alone Is Not Enough

Increase revenue, not visibility.

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August 01

Google Pigeon Update - Affecting Local Search

If you aren't involved in marketing or the search world, you probably haven't heard much about the "Pigeon Update" which was an update to Google's search algorithm, primarily affecting local search. The update took place roughly 1 week ago (24th of July), so by now you may have noticed a difference if you pay attention to your web metrics.

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July 25

The Effects of SEO Still Takes Time

SEO, or search engine optimization, is a tactic used to gain visibility in search engines without paying for ads. The effects of SEO take time and it should be tied to a strategy in an effort to achieve an overall goal or objective. SEO often has phases that look something like this:

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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