Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.
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These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website...it probably just sits there. A complete online marketing strategy will allow you to reach more individuals, when they are looking, where they are looking, on any device, convert them to a sale or lead, and track them every step of the way. Sounds good, right? Of course it does. But you still may not be convinced. Need more convincing? Check out our infographic below with some stats that just might start changing your mind. Please feel free to share using the embed code below the image. Just in case you aren't a visual person, here are a few key stats!
Read moreNot everyone can be a web marketing rock star, right? Sure they can, when the right things are in place. Chances are good that you probably have a website and may even be doing some sort of marketing such as SEO, PPC, maybe social media...but what are you missing? Are your marketing efforts just not hitting the mark? There are probably a few things you are probably missing.
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Search engine optimization is not the most straight forward marketing tactic that has ever existed...which is the cause of many SEO myths. Let's explore a 5 of these myths.
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Reason 1:______________________________ Reason 2:______________________________ Reason 3:______________________________ If I had to guess I'd say you listed things like your level of service, your history of quality and reliability and your willingness to do whatever it takes to make your clients/customers fully satisfied. Those are all good reasons for someone to do business with you. Are those things that all of your new prospects know when they are looking for your product or service? In some cases a referral may provide those insights, but those aren't the prospects I'm talking about. Do the new clients you work with that have found your offering on their own know about these things? No. Most do not. Your website, advertisements and print collateral may try to convey those messages, but let's be honest. These new prospects only made a connection with you for 1 reason: THEY THOUGHT YOU COULD SOLVE ONE OF THEIR PROBLEMS!!!!!!!!!!!!!!!!! That's right. Initially, they weren't at all ...
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If you're reading our blog, you probably have a decent idea of what inbound marketing is? Don't worry, if you don't we won't be mad at you. To keep it simple, inbound marketing is generating customers by ensuring that you're being found when that person is looking for your product, service, etc. With inbound marketing you'll gain the attention of these individuals through mediums such as search engines or social media and then your website will guide them through the process of eventually turning into a conversion (lead, sale, sign-up). It's different from "interruption marketing" in which you just throw your advertising out there for everyone to see and hope that someone bites.
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Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.
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Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...
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Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
