protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

3 Reasons Manufacturers Cannot Ignore SEO

It's generally understood that ALL businesses need a website. While it is usually more of an uphill battle with the B2B industry to convince them that it can be a useful tool inste...

Josh Curcio · Aug 2013
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CMS

Why a Manufacturer's Website Will Die Without an Easy to Use CMS

If you're an owner or have ever worked at a manufacturing company...particularly in the offices, you'll know that often times the staff is spread thin. Sometimes you have HR people...

Josh Curcio · Jul 2013
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SEO

Making Sure Your Site Survives Google Updates

Google is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. ...

Jenny · Jul 2013
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SEO

Content Marketing: The Changes You Need to Know About

Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip ...

Jenny · Jun 2013
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SEO

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...

protocol 80 · Aug 2012
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SEO

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...

protocol 80 · Aug 2012
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SEO

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...

protocol 80 · Jul 2011
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SEO

Facebook Adds New Send Button

Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to th...

protocol 80 · Apr 2011
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SEO

My Name Is URL

One aspect of your website that can go a long way to improving your SEO rank is URL structure. What's a URL? A URL, or Uniform Resource Locator, is essentially the address to your ...

protocol 80 · Apr 2011
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SEO

Canonicalization and Google +1

Canonicalization...why am I using such a large word? Well I suppose it's because it is the only large word I know that sounds intelligent. All of my other large words just sound ma...

protocol 80 · Apr 2011
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