Google is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. That’s why Google occasionally updates their search algorithms: to return more relevant and higher quality results.
Read moreContent marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.
Read more
One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
Read more
It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.
Read more
With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their brands. Many brands even went ahead and created accounts as a brand despite being against Google's wishes. It did not take long for those accounts to be removed or converted to an actual name of a person, hence +Mashable converting to +Pete Cashmore. Google is currently testing accounts for brands (see Ford example below), but what is next for them? ...I have my opinions on what I'd like to see.
Read more
Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to the Like button - whenever a user clicks one a small Facebook popup window will appear allowing the user to share a page to their Facebook friends, Groups or by email.
Read more
One aspect of your website that can go a long way to improving your SEO rank is URL structure. What's a URL? A URL, or Uniform Resource Locator, is essentially the address to your website. For example, protocol 80's URL is www.protocol80.com. If your business has a website there's a pretty good chance you also have a URL, but have you ever taken a look at how your URL changes as you navigate around your website? URL structure often gets overlooked, but in today's post I'm going to show you the right and wrong ways to format your website's address.
Read more
Canonicalization...why am I using such a large word? Well I suppose it's because it is the only large word I know that sounds intelligent. All of my other large words just sound made up. Come to think of it, canonicalization sounds made up too.
Read more
Have you ever come across a blog or website that seems to repeat the same words over and over? For example, if you're trying to find a great Italian restaurant to visit during your next trip to Pittsburgh you might land upon a website or blog that has the same phrase used in every article on the page, "fine Italian dining in Pittsburgh, PA" for example. A sample paragraph from this website might look like the following:
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
