What Small Businesses Can Learn From J.C. Penney's SEO Mistakes
Happy Valentines Day!
Read more
February 14
Native Vs. HTML 5 Mobile Apps
So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking at their smartphones most of the time, even when they probably shouldn't be, it's about time you create a mobile experience that will be finger friendly and give them access to relevant information about your product or service quickly and easily.
Read moreThe 2011 Super Bowl Commercials Were Less Than Social
The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve a positive ROI...which can be tough given the cost of a 30 second spot. One benefit of a social promoting ad is that if you reach your audience and get them to follow you, will be be able to continually communicate with them months after the Super Bowl.
Read more
February 01
Being #1 In Google May Mean You're #1 in Bing
I read an interesting article on Search Engine Land today that may impact some of our clients' rankings in Bing. According to the article, Bing has been mining Google search results to enhance their own search results. What the heck does that mean you ask? Think of it like cheating on a test, where you look at your neighbor's answers to fill in your test answers. The theory that Google has tested and says they have verified indicates that Microsoft is using Internet Explorer's suggested sites feature and the Bing search bar to monitor what users search for in Google, and show the same 1st search result in Bing. I Don't Care Whether It's Right Or Wrong The article debates whether what Microsoft is allegedly doing is illegal, right, wrong, etc... If you look at what Google has done with their image search results display, they basically copied Bing's. While I think it is both sneaky and clever at the same time, I don't particularly care. All that matters to me is that our SEO clients' ...
Read more
January 18
Benefits of a Content Management System
How are you updating your website? Do you have to call on your developer every time you have a photo or text change? Are you skilled enough to change those things on your own using Dreamweaver or Visual Studio? Or do you have a content management system (CMS)?...all the glory of having more control over your own website without having to rely on anyone else to get the job done! But, not all CMS platforms are created equally. Let's talk...
Read more
January 13
URL Rewriting for SEO
Confused already? I will do my best to make this post understandable my the least technologically advanced person at your business. Let's start with the absolute basics.
Read more
December 30
Time to Review Your 2010 Web Marketing Strategies
The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a small business it's time that you make sure your marketing dollars are being used where they are most effective and adjust accordingly.
Read more
December 20
Increase Your Small Business SEO Surface Area
Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.
Read more
December 15
Flash From A Robot's Perspective
Adobe's Flash technology is pretty incredible. With it a developer can create beautiful websites and applications that include complex animations and robust user experiences. However there has always been a concern from a search engine optimization perspective, after all search engines like Google crawl text and links in order to rank sites, and it's much easier to analyze a well-structured HTML file than it is to analyze a complex flash object. So then, is Flash still a relevant technology for your small business website?
Read more
December 09
More on the Social Rank Graph
Last week Donny discussed social rank and Danny Sullivan's post on the topic. Today I came across an article called, "Why 'Social Rank' Will Die in 2011". It seems as though the author believed spammers would kill 'social rank' as they kill many other things in relation to SEO...and he may be right, but I want to be the devil's advocate.
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
