protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

Content is King, Keyword Stuffing is for Jokers

Have you ever come across a blog or website that seems to repeat the same words over and over? For example, if you're trying to find a great Italian restaurant to visit during your...

protocol 80 · Apr 2011
Read →
SEO

Google +1 and Your Social Strategy

protocol 80 · Apr 2011
Read →
SEO

3 Ways Realtors Can Spread The Word For New Properties Online

If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:

protocol 80 · Mar 2011
Read →
SEO

Google Hates Your Content Farm And Will Punish You

Last night, our friends at Google announced a fairly large algorithm change for the better. From now on they are going to negatively rank websites that are content farms, have no q...

protocol 80 · Feb 2011
Read →
SEO

Be More Recognized In Google By Being Active On Twitter, Flickr, Quora

We have long been supporters of small businesses being active on twitter and the other social networks as a way to learn and share the great content that they develop. While Google...

protocol 80 · Feb 2011
Read →
SEO

What Small Businesses Can Learn From J.C. Penney's SEO Mistakes

Happy Valentines Day!

protocol 80 · Feb 2011
Read →
SEO

Native Vs. HTML 5 Mobile Apps

So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking a...

protocol 80 · Feb 2011
Read →
SEO

The 2011 Super Bowl Commercials Were Less Than Social

The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve...

protocol 80 · Feb 2011
Read →
SEO

Being #1 In Google May Mean You're #1 in Bing

I read an interesting article on Search Engine Land today that may impact some of our clients' rankings in Bing. According to the article, Bing has been mining Google search result...

protocol 80 · Feb 2011
Read →
CMS

Benefits of a Content Management System

How are you updating your website? Do you have to call on your developer every time you have a photo or text change? Are you skilled enough to change those things on your own using...

protocol 80 · Jan 2011
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.