3 Ways Realtors Can Spread The Word For New Properties Online
If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:
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March 10
February 25
Google Hates Your Content Farm And Will Punish You
Last night, our friends at Google announced a fairly large algorithm change for the better. From now on they are going to negatively rank websites that are content farms, have no quality content for users, and are all around terrible sites.
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February 18
Be More Recognized In Google By Being Active On Twitter, Flickr, Quora
We have long been supporters of small businesses being active on twitter and the other social networks as a way to learn and share the great content that they develop. While Google's newest Social Search isn't completely new, they have made some changes that make being involved with social media and growing your followers very important.
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February 14
Native Vs. HTML 5 Mobile Apps
So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking at their smartphones most of the time, even when they probably shouldn't be, it's about time you create a mobile experience that will be finger friendly and give them access to relevant information about your product or service quickly and easily.
Read moreThe 2011 Super Bowl Commercials Were Less Than Social
The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve a positive ROI...which can be tough given the cost of a 30 second spot. One benefit of a social promoting ad is that if you reach your audience and get them to follow you, will be be able to continually communicate with them months after the Super Bowl.
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February 01
Being #1 In Google May Mean You're #1 in Bing
I read an interesting article on Search Engine Land today that may impact some of our clients' rankings in Bing. According to the article, Bing has been mining Google search results to enhance their own search results. What the heck does that mean you ask? Think of it like cheating on a test, where you look at your neighbor's answers to fill in your test answers. The theory that Google has tested and says they have verified indicates that Microsoft is using Internet Explorer's suggested sites feature and the Bing search bar to monitor what users search for in Google, and show the same 1st search result in Bing. I Don't Care Whether It's Right Or Wrong The article debates whether what Microsoft is allegedly doing is illegal, right, wrong, etc... If you look at what Google has done with their image search results display, they basically copied Bing's. While I think it is both sneaky and clever at the same time, I don't particularly care. All that matters to me is that our SEO clients' ...
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January 18
Benefits of a Content Management System
How are you updating your website? Do you have to call on your developer every time you have a photo or text change? Are you skilled enough to change those things on your own using Dreamweaver or Visual Studio? Or do you have a content management system (CMS)?...all the glory of having more control over your own website without having to rely on anyone else to get the job done! But, not all CMS platforms are created equally. Let's talk...
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January 13
URL Rewriting for SEO
Confused already? I will do my best to make this post understandable my the least technologically advanced person at your business. Let's start with the absolute basics.
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December 30
Time to Review Your 2010 Web Marketing Strategies
The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a small business it's time that you make sure your marketing dollars are being used where they are most effective and adjust accordingly.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
