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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

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SEO

Google Instant Search - What You Need to Know

Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search eng...

protocol 80 · Sep 2010
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SEO

Local Is NOT Enough For Most Businesses

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protocol 80 · Jul 2010
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SEO

Microsoft Re-Enters the Tablet Market

Tablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now ...

protocol 80 · Jul 2010
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SEO

LocalEdge SEO...or Not Quite SEO?

The former Talking Phonebook has put a lot of marketing dollars into their latest identity, LocalEdge. I assume they moved away from having the word “phonebook” in their name becau...

protocol 80 · Jun 2010
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SEO

Bidding on Multiple Match Types in Adwords

There has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasin...

protocol 80 · Jun 2010
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SEO

WWDC 2010 – Thoughts on Apple’s iPhone 4

Earlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the co...

protocol 80 · Jun 2010
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SEO

Link Graph vs. Social Graph: Part 2

How Could the Social Graph Work? Last time we covered linking and how the search engines use linking to understand more about your website; both from a “popularity” perspective and...

protocol 80 · Jun 2010
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SEO

Diaspora: The Privacy-Aware Facebook Alternative

Mark Zuckerberg Details Privacy Settings

protocol 80 · Jun 2010
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SEO

Link Graph vs. Social Graph: Part 1

Understanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to t...

protocol 80 · May 2010
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SEO

Are You Effectively Tracking ROI?

Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid searc...

protocol 80 · May 2010
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