protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

B2B SEO: How Long Does It Take to Rank in Google?

When was the last time you Googled something?

Collin Costello · Apr 2021
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SEO

B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at...

Adam Vosler · Mar 2021
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SEO

3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.

Christopher Michel · Mar 2021
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SEO

3 Ways Small Business SEO Services Help You Compete with Giants

You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide so...

protocol 80 · Mar 2021
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SEO

Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using ha...

protocol 80 · Dec 2020
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SEO

A Basic Prescription for Medical SEO Best Practices

As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries. It’s extremely common for potential patients to...

protocol 80 · Dec 2020
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SEO

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...

protocol 80 · Dec 2020
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Usability

5 Systematic Steps to Increase Your Website Traffic

Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal ...

Donny Kemick · Dec 2020
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SEO

How Long Does Successful Inbound Marketing Take to Produce Results?

One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that...

Donny Kemick · Dec 2020
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SEO

Can I Have Successful Inbound Marketing with my In-House Team?

As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marke...

Donny Kemick · Dec 2020
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