protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

How to Add a Website to Google Search Console: A Step by Step Guide

protocol 80 · Feb 2020
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SEO

How to Turn Bad Website Traffic into Quality Leads Using SEO

If you are having issues with bad website traffic, that typically means one of two things.

protocol 80 · Feb 2020
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SEO

How To Write an Optimized YouTube Video Description

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “descri...

Ryan Daughenbaugh · Nov 2018
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SEO

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads a...

Adam Vosler · Sep 2018
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SEO

Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re startin...

Donny Kemick · Sep 2018
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SEO

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...

protocol 80 · Aug 2018
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SEO

Why Did My Inbound Linking Domains Suddenly Spike?

Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you...

protocol 80 · Jul 2018
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SEO

B2B Brand Awareness Strategy -- The Impact of Modern SEO

The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your bran...

protocol 80 · Jun 2018
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SEO

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website...

protocol 80 · Apr 2018
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SEO

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

protocol 80 · Oct 2017
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