protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 20 articles

Social Media

Should Twitter Remove the 140 Character Limit?

I read a pair of contradictory blog posts this weekend, one stating that Twitter needs to break through the 140 character limit for messages in order to grow market share, and anot...

protocol 80 · Feb 2011
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Social Media

How Kenneth Cole Could Have Avoided Tweet Hell

A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:

protocol 80 · Feb 2011
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Social Media

The Kenneth Cole Tweet Heard Round The World

UPDATE: Check out my follow up post on ways Kenneth Cole could have avoided Tweet-Hell!

protocol 80 · Feb 2011
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Social Media

5 Ways Twitter Is Making RSS Obsolete

Be honest here: do you subscribe to RSS feeds? More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore...

protocol 80 · Jan 2011
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Social Media

Twitter for the Absolute Beginner - Part 3

Welcome to the 3rd and final part of my Twitter guide for the absolute beginner. In part 1 of the series I wrote about the fundamentals of Twitter and in part 2 I covered some more...

protocol 80 · Jan 2011
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Social Media

Twitter for the Absolute Beginner - Part 2

This is part 2 of my beginner's guide to Twitter for small business owners and employees. If you missed part 1 be sure to get caught up here. Part 1 was more focused on the fundame...

protocol 80 · Jan 2011
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Facebook

Social Media and the World

Today's post doesn't involve social media tips or blogging tips for your small business. Today I want to reflect on how social media impacts our world using one story, "The Man Wit...

protocol 80 · Jan 2011
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SEO

Your Social Rank Already Impacts Your SEO

As we have been telling our small business clients for some time, it has been made very clear that social media will soon have an effect on search engine ranks. Well, it looks like...

protocol 80 · Dec 2010
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Social Media

Twitter's Official Analytics Tool - Small Businesses Should Care

The rumored official analytics product for and by twitter has apparently launched today with a select group of Twitter users getting invited to join. While there are already 3rd pa...

protocol 80 · Nov 2010
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Social Media

Understand Twitter Before You Abandon Your Account

With the amount of tweets that have been posted, it is surprising that most people that create an account abandon it within 2 weeks. Why does this happen?

protocol 80 · Nov 2010
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