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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

Inbound Marketing

A History Lesson in Marketing

Sometimes marketers think of great ideas...sometimes they think of bad ideas. Most of them have same goals however...get you to do something. If you come across a marketer that doe...

protocol 80 · Nov 2012
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SEO

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...

protocol 80 · Aug 2012
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SEO

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...

protocol 80 · Aug 2012
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Usability

IMS11 Takeaways: Customer Personalization

I had the opportunity to attend the Inbound Marketing Summit 2011 in Boston this year along with Donny and Josh, and one of the biggest takeaways from a developer's standpoint is t...

protocol 80 · Oct 2011
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Social Media

Scheduling Tweets in Advance for Free With Buffer

One of the most-important aspects of succeeding with a social media strategy is to stick with it. Posting a tweet or two per week isn’t going to cut it. On the other hand, it’s als...

protocol 80 · Aug 2011
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Facebook

Facebook is the third largest video site in the United States

Have you started a video campaign yet? We'll admit it, creating video is probably the most intimidating form of inbound marketing for the un-initiated. With that said it's also one...

protocol 80 · Aug 2011
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SEO

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...

protocol 80 · Jul 2011
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Content Marketing

Knowledge Sharing as Inbound Marketing

Inbound marketing is still a new term, especially around Western NY and Northern PA. We have given inbound marketing seminars for many of the local businesses, most of which are aw...

protocol 80 · Jul 2011
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Social Media

Learn To Use Social Media For Small Business By Watching

Recently, Josh and I have had the opportunity to give our seminar on Inbound Marketing principles in various areas of Northwest Pennsylvania. As a web marketing firm, it is very mo...

protocol 80 · Jun 2011
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Social Media

Publicizing Your Small Business With Free Video Services

Video is probably the most under-utilized media when it comes to small businesses attempting to reach new customers online, however it might be the most compelling route to take fr...

protocol 80 · May 2011
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