How to Budget for SEO (Search Engine Optimization)
Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:
Read moreWhy are Meta Descriptions Important?
First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
Read more"Mobilegeddon": Google Algorithm Change Welcomes New Mobile Overlords
And I, for one, am happy about it.
Read moreGet Links For SEO The Right Way
You know you need to be focused on ranking better in search engines. The major engines still value quality inbound likes highly. Your first thought may be, "OK, how do we get links for SEO?". Sure, you want a bunch of links to your site, but you don't want just any links... They need to be HIGH QUALITY links. What Are High Quality Links? Isn't a link a link? NO! If they were all made equally, there wouldn't be so many website owners scrambling to get junk links to their site removed. Those junk links were often created by a linking company that they hired to get as many inbound links as possible. The missing element for most of the links built by these companies is relevancy. The relevancy of the inbound links to your site is REALLY important. For instance, a marketing blog that links to one of our posts is a highly relevant link. A link from a tampon company, not so much... A link from an Inbound Marketing software company would be very relevant to our blog. A link from an automobile ...
Read moreHow to Increase Search Engine Rank For a Brand New Website
To increase search engine rank for a brand new website, you are presented with slightly different challenges than a business with a website that's been around for awhile. Let me first clarify that by new website I mean, completely new. Not a redesigned or redeveloped website, but a business, organization or start-up that has never had a website before.
Read moreSEO Statistics That Should Motivate Your Business
I'm sure you've been told that you need SEO to be successful online. You may even intellectually know that it will help your business. Often though, that's not enough. We still see major website redesigns by non-clients that have completely overlooked SEO. In this day an age of the web, that's simply unnacceptable. Here are some excellent SEO statistics to consider and hopefully motivate your business to act. On Average, 12 BILLION Searches are conducted online per month in the U.S.. (Comscore) There are approximately 318.9 million people living in the United States. That's about 38 searches per month, per person. Since most babies, small children, and elderly folks don't do a lot of searches, I'd guess that number is much higher per online person. You have to ask yourself, what percentage of those searches are people looking for the solution you provide. Where are you in the rankings? 60% of all organic clicks go to the first 3 search results. (Business2Community) Organic results are ...
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