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July 29

Google Panda Refresh and Your Website Traffic

Google Panda 4.1 was not that long ago and now you may have heard, Panda 4.2 was released within the last week. You can read 100 different articles about the Panda refresh, but if you aren't in the industry they'll bore you before you can actually finish.

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July 22

How to Report Search Engine Optimization Success to Your Boss

If you have implemented an SEO strategy your company has some sort of investment, whether it's time or money. Because of that investment, it's likely that someone at the company wants to know whether or not the investment was good or not. If you are in charge of marketing, you are the one to answer that question.

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June 18

Get Customers Online - Step 1 - Traffic

Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.

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June 03

How to Budget for SEO (Search Engine Optimization)

Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:

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May 15

Why are Meta Descriptions Important?

First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.

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