Google Panda 4.1 was not that long ago and now you may have heard, Panda 4.2 was released within the last week. You can read 100 different articles about the Panda refresh, but if you aren't in the industry they'll bore you before you can actually finish.
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If you have implemented an SEO strategy your company has some sort of investment, whether it's time or money. Because of that investment, it's likely that someone at the company wants to know whether or not the investment was good or not. If you are in charge of marketing, you are the one to answer that question.
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Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.
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Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:
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First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
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And I, for one, am happy about it.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
