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August 12

What is Ongoing SEO and Why is it So Important?

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

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August 07

The Path To A Small Business Website Conversion

A website conversion takes place when a visitor to a website takes the action the website owner wants them to take. This action could be anything from starting a real time chat or downloading a valuable piece of content to submitting an RFQ (request for quote), making a donation or completing the buying process through ecommerce. To make your website a lead generating machine, you need to understand the path to a small business website conversion. Step 1 - Quality Website Traffic If you want to generate quality leads, you need quality website traffic. Yes, quantity can be important, but the quality is even more important. We tell our clients that it would be better to have 1000 quality visitors that are actually interested in their offering than have 2000 visitors that have little to no interest in their offering. Through small business SEO, search engine pay-per-click advertising and/or social media paid advertising, you can really hone in on your ideal buyers and generate quality ...

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July 30

Effective Inbound Marketing Is NOT A Project

The majority of our clients are small businesses with no full time marketing staff. In fact, many do no marketing at all. That's why when they look to redesign their website and improve their SEO, they look at it like a project. They think they will give it their focus for a couple of months and it will be behind them, "running" in the background, "hopefully" generating leads for them. Like most things in life, effective inbound marketing, the kind that generates leads and helps to grow a business, is not a project that you do once, and then set it and forget it until the next time you decide to focus on it. Effective Inbound Marketing Is Not A Ron Popeil Product Inbound marketing should be an ongoing effort that is on any business owner or executive's regularly reviewed processes. Why? Because you won't always be able to rely on those core clients that pay your bills. When one of them goes in a new direction and picks your competitor over you, do you want it to be because they did a ...

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July 23

4 Simple Web Marketing Metrics To Measure

One of the biggest differentiating factors between web marketing (inbound) and radio, TV, newspaper, billboard, print, (outbound/interruption) etc... is the availability of EXACT data on how your marketing is performing. This can also pose a challenge though. With so much data available, it's easy to get lost in the weeds. For small businesses, just knowing 4 simple web marketing metrics will keep you well ahead of your peers when it comes to measuring performance and adjusting to improve. Are there many, many, many, many more metrics that you could/should measure? Absolutely! My point here is that most small businesses don't even know these 4 simple web marketing metrics for their efforts. Start here and customize/add to them over time. 1 - Organic Search Traffic To Your Site - SEO Traffic When we ask most small businesses how their search traffic is performing, most of them don't even know where to look to find that out. They know their site isn't performing for them, in that they ...

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July 18

Curated List of 4 Great Web Marketing Resources This Week

Feeling guilty that you didn't read any web marketing resources this week? No worries, we've compiled some of our favorites to give you some weekend reading material. Enjoy! Google Will Now Detect if a Website Won’t Work on Your Device, Warn You Have you ever tried to view a website on your phone and found the experience to be really bad? Yes, you have, don't lie. Google is now helping it's Android brethren by giving you a warning in the search results to let you know if a site won't work right on your phone. For now, they are focused on flash sites. Don't be surprised if that extends to non-flash sites in the future. Responsive design anyone? Thanks to Kellex at Droid Life for the great update. Infographic - Smart Ways To Combine Content Marketing With SEO One of the great things about content marketing is that it doesn't live in a silo. It feeds so many other tactics!! It's great when you get more mileage from a time investment. This infographic shows all of the channels for content ...

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July 17

Following Up With Online Leads

So you're all about capturing online leads through your website, right? Sure you are. Leads are great! But here's the thing...do you have a procedure in place for following up with those online leads? If not, the majority of those leads you get (or want) will be wasted. That's right, completely useless! In fact, research shows that a whopping 71% of internet leads are wasted. We don't want that to happen to you. Let's explore this situation so you can avoid this pitfall.

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July 16

Web Marketing Without Content Is Like Fishing Without Bait

As web marketers, we're constantly pushing the need to generate valuable content as a means to generate leads. While clients technically "get it", they are still reluctant when it comes to actually doing it. They may update their contact page when someone new gets hired or the history page when another year passes by, but the creation of value added, lead-generating content is simply not an area of ongoing focus. This is despite the fact that 9 out of 10 clients are looking to increase leads/sales/profits online.

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Successful Web Marketing Strategy and Planning

Who to bring to your marketing meeting and planning.

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July 08

Creating a Web Marketing RFP - Upcoming Event

Next week we're holding a learning seminar about building a web marketing RFP. This seminar will be beneficial for any business or organization that is planning a new website or web marketing tactics even if they aren't following a traditional RFP process. The purpose is to educate the attendees so they are able to make informed purchasing decisions before purchasing web development or marketing services. Uninformed buying decisions usually result in wasted money, frustration and a bad taste for future web marketing and development efforts. This must stop!

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June 27

Better Headlines And CTAs Through You and Your

Quick, you have 5 seconds. Tell me the benefit TO ME of buying your product or service. Go...

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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