Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question:
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With the growth in popularity of content marketing comes people asking for content marketing advice. Curata posted an infographic about the best content marketing advice summed up in just one sentence. In compiling the answers via a LinkedIn poll, they found that most marketers answers could be bucketed into 4 categories: strategy, creation, audience and analytics.
Read moreIf you have an email marketing list, you no doubt have sent the common newsletter email. Maybe you send it once a week, month, quarter, etc... Email marketing newsletters tend to have newsy topics in them, along with some hopeful action for a sale.
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Getting a new website is fun and exciting, but a redesigned website doesn't automatically mean you'll find success with it. Too many businesses make the wrong assumption that just because it's new, it works. That's just not the case. A website redesign should be carefully thought out, planned, and while it might seem like an interesting thing to learn, it really should be handled by the pros.
Read moreEvery business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.
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First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
Read moreYou've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bummer...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
