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July 29

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

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July 22

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

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June 09

Do You Know...About Manufacturing Marketing Automation?

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively. Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

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May 11

How to Market B2B Medical Devices in 2021

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.

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March 15

Using Video in Sales Emails for a Little B2B Personalization

Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

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December 23

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 300 billion emails sent daily, you don’t want yours to get lost in the shuffle.

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December 16

Why Mobile Marketing Matters for Email Marketing Campaigns

Why does mobile matter for your email marketing efforts? According to OptInMonster, 78% of smartphone users check email on their phones. However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks. What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers. 44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects.

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November 09

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

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August 17

8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

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February 28

How to Record, Edit, & Share Videos with Vidyard

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

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