Inbound Marketing for Manufacturers Blog

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours.

Either way, you're probably asking yourself, “What is B2B inbound marketing!?”

North America's largest metal fabricating and finishing event is back in-person! 

While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.