protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 132 articles

Usability

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

protocol 80 · Jul 2016
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SEO

How to Improve SEO by Addressing Duplicate Content

protocol 80 · Jun 2016
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Usability

Common Business Website Problems

Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a bu...

Josh Curcio · Feb 2015
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SEO

A Website Redesign Should Include These 4 Things

If you are planning a website redesign in 2015 there are 4 areas you MUST include to ensure you get the outcome you're really after, more business. I shiny new look and feel will c...

Donny Kemick · Dec 2014
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SEO

Curated List of 4 Great Web Marketing Resources This Week

Feeling guilty that you didn't read any web marketing resources this week? No worries, we've compiled some of our favorites to give you some weekend reading material. Enjoy! Google...

Donny Kemick · Jul 2014
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Usability

A Mobile-Friendly Website Isn't an Option; It's a Necessity

It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.

Josh Curcio · Feb 2014
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SEO

A 12 Month Marketing Strategy Should Include Mobile

Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover ...

Donny Kemick · Feb 2014
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PPC

Combating Showrooming In Your Store

Showrooming - The act of examining merchandise or products in a store and then buying it online, often for lower prices. 35% Of All Americans Engage In Showrooming Combating showro...

Donny Kemick · Dec 2013
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PPC

Small Businesses MUST Embrace Mobile Pay-Per-Click (PPC) & Click-To-Call

70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afte...

Donny Kemick · Dec 2013
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SEO

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

Josh Curcio · Nov 2013
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