Hello again! Thanks for checking out this 4th post in our series on using mobile marketing to promote your small business! Many of the topics we discuss apply just as much to a medium or large business, but we try to focus predominantly on small businesses.
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So far we've talked about the different categories of mobile devices and what some of the marketing options are for each category. The question in this post is how do you know which group(s) you want to target? Let's look at some data to get a better idea of which categories you should focus on.
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Welcome back for another exciting adventure in the world of mobile marketing! If you are just joining us and missed the first post in this series, I recommend reading it first. It will give you a baseline level of understanding of what the various types of mobile devices are:
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Other Articles In This Series Part 2 – What are some of the marketing options for each of the device categories
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We have spent a lot of time this year discussing mobile marketing options with clients and prospects. Most are very interested in 2D Barcodes, location-based social media, and even text messaging campaigns. We often have to bring people back to their own site and what experience a mobile user will have with it. It's usually not very pretty!
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There are far too many businesses that don't pay attention or take advantage of all of the local opportunities there are on the web. From location based services like Yelp to your Google or Bing local listing, you must give your website/business the opportunity to be visible to local searchers. In the past couple of months I have tried to check in to various restaurants that either had incorrect addresses on Yelp or just weren't on there all together.
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Coremetrics has released some initial data for Black Friday sales and the outcome for online retailers is looking great. Overall there was a 15.9% increase in sales between Black Friday 2009 and Black Friday 2010, and the average price per order is also up by 12.1% (from around $170 per order to $190.80).
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Rupert Murdoch, CEO of News Corp, is planning on partnering with Apple to deliver a tablet-only subscription-based newspaper later this year called "The Daily." Rumor has it that the magazine will cost 99 cents per issue, and will be the first of many publications to embrace Apple's new subscription platform in iOS. With the pains that traditional print publications are currently struggling through there is no doubt that more media outlets will move towards offering digital versions of their paper publications (in some cases they may offer only digital content, as with The Daily), and this means that businesses will have the opportunity to deliver more dynamic and interactive advertisements to their potential customers.
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By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make sure the items you are looking for aren't sold out. One benefit nowadays that wasn't available in the past: if you can't get what you were looking for on Black Friday or can't make it to the store, there's always Cyber Monday!
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An exec from AKQA that helped Volkswagen with the launch of their new GTI spoke at the Mobile Marketing Forum recently where he shared some very solid results. The center of their mobile strategy was an iPhone game that allowed the user to pick one of six custom designed cars by VW, including the new GTI.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
