protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 132 articles

SEO

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions abou...

Donny Kemick · Nov 2013
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Design

How to Close the Loop Between Print and Web Advertising

Jenny · Oct 2013
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SEO

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because no...

Josh Curcio · Aug 2013
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Mobile

The Mobile Web: Why Your Company Can’t Succeed Without It

Use of the mobile web has dramatically increased in recent years, so much that smartphone sales have become bigger than PC sales. In 2012, about 28% of internet usage came from mob...

Jenny · Aug 2013
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SEO

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...

protocol 80 · Aug 2012
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SEO

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...

protocol 80 · Aug 2012
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SEO

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...

protocol 80 · Jul 2011
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Social Media

Using Facebook, Foursquare and Twitter on Your Feature Phone

There are plenty of reasons to avoid buying a smart phone these days, chief among them the cost of not just the device itself but the monthly data plan charge to go along with it. ...

protocol 80 · Jul 2011
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Mobile

Help bring high speed data access to rural America

Not long ago Josh wrote a post about the slow adoption of Twitter in the rural PA area. One of the big barriers to entry he noted was the lack of consistent high speed internet acc...

protocol 80 · Jul 2011
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Social Media

Mobile/Social Are Key Components To A Web Strategy, Ask Walmart

Last week Walmart, who needs no introduction, purchased a mobile-social commerce firm called Kosmix, further legitimizing the importance of both mobile and social media marketing.

protocol 80 · May 2011
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