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May 16

Event Reminder: Google Partners Event at Our Office

As a reminder, the Google Partners Connect event that we are hosting at our office will take place on May 21st from 2pm-3pm EST. There is still time to RSVP. This event is a great opportunity to learn how to grow your business. The topics are focused on helping small businesses find success online. This event will be free and refreshments will be provided. Afterwards there will be time for an open discussion and questions if you would like to learn more. Want to see more details about the event? You can find additional details here.

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January 23

Marketing in 2014 - Is Your Company Following the Trends?

We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that will drive 2014. Here's are some of my favorite stats that you can take to the decision makers and say...see, I do need more of a marketing budget. ;)

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January 21

Getting a Positive ROI from AdWords - Lunch and Learn

Today is a good day! Why, you ask? Well today is a protocol 80 Soup Day. Today's lunch and learn topic is "Getting a Positive ROI from AdWords". This form of marketing has the ability to be successful for nearly every business or organization if done right. Whether you want to manage your AdWords campaign yourself or hire an agency we're going to cover 8 simple steps to get you on the right track to getting a positive return on investment from your AdWords efforts. Define the outcomes that need to happen to actually get a return. Determine what actions a website visitor must take to make those outcomes happen. Assign a value to your actions...this must be done if you plan on accurately calculating ROI. Research to determine what product/service/topic is related to your above actions. Organize and build your account. This is very important! Be creative. How to write ad copy and the anatomy of an AdWords ad. Build effective landing pages. Monitor and adjust. At today's lunch and learn ...

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November 28

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

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November 22

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:

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August 30

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because nobody wants to read it. Well, that is just not true. Yes, not absolutely everyone wants to read about the ins-and-outs of powdered metal or how to use reclaimed material to make a remelt alloy used in stainless steel production...but, someone does. Here is the important factor, that someone that wants to read it is probably someone in your industry. That person might be a purchaser, potential employee, a current customer, or yes, even a competitor. Don't be worried though, we're not telling you to give away proprietary information. The content we are recommending you create will be valuable to the readers, it will make you the go-to information source for the industry, it will help you rank better in search, it will show your potential buyers you know what you are talking about, it will help you leap tall ...

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August 03

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.

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August 03

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.

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July 26

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their brands. Many brands even went ahead and created accounts as a brand despite being against Google's wishes. It did not take long for those accounts to be removed or converted to an actual name of a person, hence +Mashable converting to +Pete Cashmore. Google is currently testing accounts for brands (see Ford example below), but what is next for them? ...I have my opinions on what I'd like to see.

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June 27

Google Chrome Brings Voice Search to Your Computer

One of the coolest features of Google Android-powered mobile phones and tablets is the built-in voice search. Just tap a button, speak your search query aloud and your phone will automatically do a Google search for you. Recently Google built the voice search functionality into the desktop version of their Chrome web browser, so now you can speak your queries on your desktop or laptop computer too! How does it work?

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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