Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to the Like button - whenever a user clicks one a small Facebook popup window will appear allowing the user to share a page to their Facebook friends, Groups or by email.
Read moreIf you aren't aware, Google likes to buy things. A lot of things. Whether or not it is to eliminate the competition or to actually better their products, some people believe that these acquisitions go against the Google motto, "don't be evil". In the past I can say I would have agreed. Not entirely in a bad way, (I still love you Google) but there were times I thought their purchasing was somewhat unethical.
Read moreSo your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking at their smartphones most of the time, even when they probably shouldn't be, it's about time you create a mobile experience that will be finger friendly and give them access to relevant information about your product or service quickly and easily.
Read moreThe hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve a positive ROI...which can be tough given the cost of a 30 second spot. One benefit of a social promoting ad is that if you reach your audience and get them to follow you, will be be able to continually communicate with them months after the Super Bowl.
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Wednesday was the big unveiling of Rupert Murdoch's iPad-only magazine called "The Daily." We had the live stream of the event rocking in the protocol 80 office and the general consensus was that it's a pretty cool app. Now having had some time to play with the app's various features I think it's a pretty compelling reason to own an iPad (for now, Rupert Murdoch mentioned they were planning versions for other devices), and it's the most interesting take on tablet news I've seen so far.
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A couple of weeks ago Royal Pingdom posted some stats on what happened with the Internet in 2010. Some of the statistics were surprising and definitely interesting. What does it mean for small businesses. Let's take a look.
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First, we would like to thank everyone that came out to the business after hours to make it a huge success. We would also like to thank the other sponsors, Tortugas Restaurant and Benefit Concepts, Ltd.. Finally, we cannot forget to thank Ron Orris and the Bradford Area Chamber of Commerce!
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Your first question might be "What do you mean Google is launching Chrome OS, it's already been out for a year and a half," and you'd be right. However, Google held an official launch event today in which they detailed some of the advancements the OS has made during its time in development and, more importantly, outlined when and how consumers will be able to get their hands on official Chrome OS-touting hardware. Let's start with the features.
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By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make sure the items you are looking for aren't sold out. One benefit nowadays that wasn't available in the past: if you can't get what you were looking for on Black Friday or can't make it to the store, there's always Cyber Monday!
Read moreUnless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
