protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 164 articles

PPC

2 Ways Online Advertising is Improving

With most things in our life, as information and technology become available, they improve. Even advertising...most of it at least. Look at billboards for example. They started out...

Josh Curcio · Feb 2014
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CMS

Easily Create Landing Pages With c80 CMS

Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?

Donny Kemick · Jan 2014
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PPC

Paid Search Advertising and the Super Bowl

Everyone hears about the Super Bowl commercials. Rightfully so as plenty of creativity and TONS of money gets poured into these commercials. Not as many people are talking about Ad...

Josh Curcio · Jan 2014
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PPC

6 Reasons To Stop Ignoring Pay-Per-Click Advertising - FREE eBook

Donny Kemick · Jan 2014
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SEO

Marketing in 2014 - Is Your Company Following the Trends?

We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that wi...

Josh Curcio · Jan 2014
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PPC

Landing Page Structure - A Whiteboard Discussion

In the last few weeks we've shared a lot of tips and tricks for creating highly effective landing pages. From crafting a great headline to making sure you follow the 10 tips to get...

Donny Kemick · Jan 2014
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PPC

Getting a Positive ROI from AdWords - Lunch and Learn

Today is a good day! Why, you ask? Well today is a protocol 80 Soup Day. Today's lunch and learn topic is "Getting a Positive ROI from AdWords". This form of marketing has the abil...

Josh Curcio · Jan 2014
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Usability

What A Terrible Landing Page Looks Like

We understand that some people are more visual learners so we wanted to share some really bad landing pages with a brief overview about what makes the landing page so bad.

Donny Kemick · Jan 2014
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PPC

You've Tried Pay-Per-Click Advertising and Failed...Now What?

Let's face it. Failure is just a part of life. It happens. We have heard on several occasions a few statements like these:

Josh Curcio · Jan 2014
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PPC

3, 2, 1, Your Landing Page Headline Better Not Suck

The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For mos...

Donny Kemick · Jan 2014
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