protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 310 articles

Strategy

Web Marketing Strategy From 10,000 Feet

Donny Kemick · Mar 2014
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Strategy

A Good Strategy For The Future Starts With Evaluating The Past

As sales and marketing professionals we are constantly looking forward and trying to increase the return on our efforts, the number of leads generated, and ultimately sales. Most w...

Donny Kemick · Feb 2014
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Strategy

Pop Quiz - 10 Questions To See If Your Organization Has A Web Strategy

Web marketing Pop Quiz time people! Close your other open tabs and get a fresh sheet of paper. It's time to see what you know.

Donny Kemick · Feb 2014
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Strategy

The 7 KEY Areas Of A 12 Month Web Marketing Strategy

Donny Kemick · Feb 2014
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SEO

A 12 Month Marketing Strategy Should Include Mobile

Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover ...

Donny Kemick · Feb 2014
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SEO

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

Josh Curcio · Nov 2013
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SEO

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions abou...

Donny Kemick · Nov 2013
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SEO

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because no...

Josh Curcio · Aug 2013
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SEO

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...

protocol 80 · Aug 2012
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SEO

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...

protocol 80 · Aug 2012
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