protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

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SEO

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...

protocol 80 · Jul 2011
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SEO

Facebook Adds New Send Button

Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to th...

protocol 80 · Apr 2011
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SEO

Native Vs. HTML 5 Mobile Apps

So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking a...

protocol 80 · Feb 2011
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SEO

The 2011 Super Bowl Commercials Were Less Than Social

The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve...

protocol 80 · Feb 2011
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SEO

Small Business Saturday 2010

By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make s...

protocol 80 · Nov 2010
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SEO

Google Instant Search - What You Need to Know

Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search eng...

protocol 80 · Sep 2010
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SEO

Local Is NOT Enough For Most Businesses

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protocol 80 · Jul 2010
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SEO

Microsoft Re-Enters the Tablet Market

Tablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now ...

protocol 80 · Jul 2010
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SEO

Bidding on Multiple Match Types in Adwords

There has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasin...

protocol 80 · Jun 2010
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SEO

WWDC 2010 – Thoughts on Apple’s iPhone 4

Earlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the co...

protocol 80 · Jun 2010
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