Although pay-per-click advertising has been around for quite a while now, it's still very common for new clients of ours to ask us to explain how PPC works. This will be a very beg...
We can't deny that Google is a part of our everyday lives. It is absolutely amazing that really not that long ago there was no Google. In 2006 the verb "Google" was even added to t...
One of the best things about AdWords is that it lets the little guys compete directly with the big guys. Obviously there are limitations, but putting a valiant effort towards a sma...
So, you've decided to invest in a marketing tactic that you can actually measure, adjust and see real results from? You're psyched out of your mind about the idea of highly targete...
I find myself explaining the importance of quality score on a fairly regular basis. When explaining it to someone with little undertsanding of AdWords, they can have a hard time gr...
When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions abou...
One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because no...
One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...
It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...
With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...