A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Muc...
We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, her...
If you are considering image/display advertising for your business or organization, you should consider utilizing image ads with Adwords to do this. You can run image ads across th...
Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:
This is a common question among most businesses and organizations that have considered using AdWords...and unfortunately the answer is not simple. Here are 6 tips if you are planni...
Showrooming - The act of examining merchandise or products in a store and then buying it online, often for lower prices. 35% Of All Americans Engage In Showrooming Combating showro...
70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afte...
I am going to break off from the education for this blog post and tell a funny story...or at least one that I think is funny. It's about the first time I wrote ad copy for a sponso...