How Could the Social Graph Work? Last time we covered linking and how the search engines use linking to understand more about your website; both from a “popularity” perspective and content perspective. So how would a social graph compare and will it take over the link graph? Although I cannot answer these questions 100% because I do not have insider knowledge from the search engines…I do have ideas of how it may work.
Read moreUnderstanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to their site, but do they know why? Furthermore, what role will links play when if search engines fully adopt the social graph? I for one am not very fond of the “act” of link building. I find it to be tedious, stressful and mind-numbing. But, I do not think it will go away completely.
Read moreWhile the technology is not new, mobile QR codes (2D Barcodes), Microsoft Tag codes, and mobile coupons have grown tremendously in popularity for marketing to mobile. There are several advantages to this type of technology from a marketing perspective. We’ll explain the differences and talk about the benefits today.
Read moreHave you checked your phone for a text message/status update/tweet/email in the past 10 minutes? If not, are you getting jittery with anxiety and reaching for your phone now? This seems to be the trend with more and more mobile phone users these days. You can’t do most of those functions on your mom’s standard cell phone!
Read moreMost website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.
Read moreYesterday I wrote a post about day one of Google’s I/O conference, an annual event held at the Moscone Center in San Francisco, and we here at Protocol 80 somewhat lamented the fact that there weren’t many show-stopping announcements. Fortunately Google unveiled a second wave of product demos today, and this time the two hour event bore some hotly-anticipated fruit.
Read moreGoogle held their I/O 2010 keynote this afternoon amidst whirling speculation of various new products or refinements on tools and services they had already debuted. Might we see a new version of Google’s Buzz, Wave or Chrome? Perhaps a demo of the Android OS version 2.2, codenamed “FroYo?” Maybe we would even see the latest features of Chrome OS?
Read moreI find this quite interesting and somewhat amusing. This was pointed out by Amit Singhal of Google, in a post called “This Stuff is Tough”.
Read moreJust a quick note - I have recently had a bunch of machines with issues loading Internet Explorer - after clicking on the IE icon, Internet Explorer starts, but never finishes loading a page. This behavior looks similiar to a DNS or ISP issue, but seems to be due to the Shockwave Flash object. I've looked around a bit online and have not found any new information about a problem, but have seen this several times in the past week. Here's how I fixed it, and note, to detect this condition, if you run IE with no Add-ons (from Accessories, System Tools) and it works well, this could be your problem.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
