INBOUND MARKETING BLOG

Think Mobile Web - College Students Do

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A recent article posted online by eMarketer shares some very interesting data for small business marketers. Their article states that more undergrads have a mobile web device than a desktop computer.

Google Instant Search - What You Need to Know

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Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:

Local Is NOT Enough For Most Businesses

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Microsoft Re-Enters the Tablet Market

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Tablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now it seems like you can’t turn around without a new tablet prototype being featured in an Engadget article, but many folks are quick to forget that tablet computers have been around for years. Ten years ago Bill Gates stood on-stage at the Consumer Electronics Show and demonstrated the benefits of using tablet devices, and since then Microsoft has run Windows on countless tablet PCs. Despite that the tech industry’s perception of what a tablet should be has changed drastically in the past year, and there are rumblings coming from Redmond about a new tablet offering from Microsoft.

3 Things to Consider When Developing for Mobile

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There’s no question that development for mobile is exploding because consumption of mobile content is growing tremendously. Although there are some challenges to developing for mobile, some of which I outlined in my last post, there is still an enormous opportunity in mobile.

Mobile Software and the Cloud: Will History Repeat Itself?

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If you haven’t picked up on the massive growth in mobile device usage (cell phones, smart phones, tablets, netbooks, etc…) in the past couple of years, I would like to welcome you back from the rock you’ve been living under! You’ve no doubt seen the influx of teens through senior citizens with their faces buried in their mobile devices. With smart phones becoming so prevalent, it’s becoming easier to do just about anything you can do on your computer, right from your phone.

Bidding on Multiple Match Types in Adwords

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There has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasing:

WWDC 2010 – Thoughts on Apple’s iPhone 4

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Earlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the coverage related to Gizmodo’s early leak of the iPhone 4’s hardware this announcement wasn’t exactly a shocker, but there were some cool new hardware and software features that make Apple’s redesigned mobile device pretty enticing.

5 Reasons You Should Be Using 2D Barcodes

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Targeting Teens? You Need to Use SMS!

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If you have a teenage child or know one, you know that their noses are always in their phones. Just walk by a high school when it lets out and watch the those little txters in action.