Niche Differentiation Strategy: Stand Out From Competitors
“They march to the beat of their own drum.” … “Break the mold.” … “They’re one of a kind”
Recent Insights - 1153 articles
What's the Average Cost of a B2B Website Redesign?
There are several questions you may have about the cost of a B2B website redesign. What factors affect the cost of a B2B website redesign? How much should a manufacturing company b...
How Many Paid HubSpot Seats Does Your Team Need?
It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...
Are You Using Generative AI for Marketing the Right Way?
Generative AI has gone from a shiny new toy to a regular part of the marketing workflow. And marketers have wasted no time putting it to work. But just because AI can write an enti...
In-House vs. Outsourcing Digital Marketing to an Agency
When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...
Creativity in Digital Marketing: Building Up Your Brand
It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...
10 Industrial Marketing B2B Challenges That Won't Go Away in 2027
It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers s...
Marketing to Engineers in a Long B2B Cycle
In the B2B world, there’s almost no such thing as a quick sale.
A Practical Guide to Business Process Documentation
Chances are, your organization relies on many repeatable processes.
Advertising on ChatGPT: Is It Worth for B2Bs Yet?
Three clients asked us about advertising on ChatGPT in the same week. So, apparently, it’s time to talk about it.
How to Build a B2B Website in 9 Steps
The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...
Facebook Limits External Links: Should Manufacturers Pay for Meta One?
HubSpot Customization: Personalize Everything From Data to Workflow
You took the plunge and got HubSpot CRM.
Your Industrial Marketing Budget Should Include This Much $$$
It’s a common Catch-22: You need marketing to build brand awareness and grow a profitable manufacturing business, but you wince at the budget it requires.
9 Stats for (re)Developing a B2B Digital Marketing Strategy in 2027
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’...
How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences
Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm. Do you pick up the phone? Give up and move...
Examples of B2B Websites That Work, From Design to E-Commerce
Appearances do matter, especially when it comes to websites.
Salesforce to HubSpot Migration: What to Know Before You Switch
Your company has used Salesforce for years. Leaving Salesforce means potentially disrupting years of data, customization, integrations, training, and investments. Yikes.
Content Marketing for Manufacturers: 7 Scary Mistakes to Avoid
Content marketing for manufacturers: Good. Hastily implemented content marketing with no real strategy behind it: Bad.
5 Cheap SEO Mistakes B2B Manufacturers Should Avoid
You know that feeling when you've been working on something important for hours only to have one mistake undo a whole lot of progress? That's what cheap SEO can do to a website.
What Is High-Quality Website Traffic & How Do You Get More?
A lot of website owners keep one eye on their traffic numbers.
Marketing Quarterly Report Template: Best Practices & Example
It’s the end of the quarter, which means it’s time to present the metrics to your client. But turning all that data into a report that’s both engaging and easy to digest? That can ...
20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy
B2B buyers like to do their homework. By the time they reach out to your sales team, there’s a good chance they’ve already searched, compared, read reviews, and formed a few opinio...
AI Prompt Writing 101 for Marketers: Using ChatGPT
Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.
How to Scale Marketing as Your B2B Revenue Grows
Expansion is an exciting milestone. If you’re reaching that point, congrats! However, growth often brings new challenges, especially for smaller B2B companies that don’t have the r...
7 Benefits of Inbound Marketing Even B2Bs Understand
“Why would an engineer want to read a blog post?”
5 Successful Types of Social Proof in B2B Marketing
Imagine you’re shopping for a new vacuum cleaner. With dozens of models that all promise powerful suction, pet hair removal, and long-lasting performance, it’s difficult to know wh...
Website Design For B2B: 10 Best Practices for Business Results
A common misconception in the B2B world is that your website isn’t all that important.
B2B Marketing Structure: How to Build a Team That Doesn't Collapse Under Its Job Descriptions
Most companies don't have a marketing head count problem. They have a marketing ownership problem.
ABM vs. Inbound: how & when to apply each
When it comes to curating the perfect content strategy, both inbound marketing and account-based marketing solutions (ABM) have something to say. Inbound marketing places content a...
The Inbound Marketing Process in 4 stages
Does Your B2B SaaS Marketing Budget Support Growth?
B2B SaaS companies don't have many opportunities to win new customers. Unlike B2C businesses that rely on a high volume of transactions, SaaS providers often depend on a smaller nu...
The Best HubSpot Integrations for B2B Businesses
HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.
HubSpot Meetings Setup Guide
HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling...
Hiring a B2B Digital Marketing Agency: The First-Timer’s Guide
You know you need help.
Intro to HubSpot’s Prospecting Agent AI Sales Tool
Writing emails. Scoring leads. Building workflows. Trying a little too hard to sound human.
GEO Trends for 2026: 6 AI Search Trends Every Marketer Should Watch
AI-driven search is moving fast. People are getting answers directly from tools like ChatGPT, Gemini, and Perplexity instead of scrolling through pages of links.
Good B2B Marketing Campaigns That Drive Results
How can a smaller or mid-market B2B company compete when larger competitors seem to dominate every channel?
A Guide for Planning a Trade Show: Before, During, and After
We have plenty of time!” That’s one of the most common mistakes companies make when planning for a trade show. A good rule of thumb is to develop a trade show timeline as soon as y...
Content Marketing Services: What to Expect Realistically
When people hear the phrase “content marketing services,” they often think about blog writing.
B2B Inbound Marketing Examples: The Good, the Great, the Best
Ever search for inbound marketing examples for inspiration – and immediately regret it?
[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs
Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads into sal...
Inbound Marketing Services: 12 Questions To Ask A Potential Provider
There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while...
Using ChatGPT for SEO: Smart Shortcut or Big Mistake?
There’s a specific kind of optimism that shows up when AI enters the conversation. The marketing to-do list keeps growing and you know SEO – search engine optimization – is somethi...
The Best Full-Service B2B Marketing Agencies Do These 7 Things
You’re putting in the hours, maybe even working with an agency already, but the results aren’t lining up with the effort or investment.
How to Cancel Your HubSpot Contract
HubSpot isn’t for everyone.
What’s a Digital Adoption Platform? [Examples Included]
HubSpot CRM Training: The Top 7 Ways to Learn
Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.
Manufacturing Marketing Strategy: What’s Quietly Not Working
There are manufacturers who have a marketing strategy, and there are manufacturers who *believe* they have a marketing strategy.
What Is B2B Inbound Marketing & Why Does It Matter?
You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, w...
GEO Content Refresh: Repurposing for AI and Future Search
Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about g...
How to Structure GEO‑Friendly Content: From Bullet Points to Tables
Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to ev...
6 Pre-Trade Show Email Templates You Should Be Sending
It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be gene...
5 B2B Marketing Trends to Follow (or Avoid) in 2026
Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.
5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move ...
Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?
Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...
3 Easy Tricks for SEO-Friendly Content Production
It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce c...
GEO + Brand Credibility: How AI Citations Enhance Authority
SEO used to be simple. You ranked on Google, earned clicks, and drove traffic.
Scaling GEO Site Structure Across Your Site: Pillars, Clusters, and Structuring
Most teams try GEO once, see a couple AI mentions, and then… it just kind of sits there. That’s the core problem: GEO becomes a one-off experiment instead of a repeatable system.
GEO vs. AEO vs. SEO: Navigating the New Search Optimization Landscape
Search didn’t “change” so much as it multiplied.
Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't
Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...
What Is Inbound Marketing? (And Why It Still Works in 2026)
Inbound marketing has been declared “dead” so many times it should have its own obituary section on the internet. SEO is doomed. Organic social media is toast. AI is replacing ever...
Technical SEO and GEO Basics for Business Websites (So Your Site Ranks, Converts, and Doesn’t Break)
Business websites are complex, unwieldy, and sometimes finicky beasts. What works today can break tomorrow. Add the near-constant evolution of web tech, SEO best practices, and AI-...
What Is Generative Engine Optimization (GEO) & Why It’s Not Your Grandma’s SEO
If your search traffic graph has started to look… off, you’re not imagining it.
HubSpot Credits 101: Inside HubSpot’s Credit System
If you’ve logged into HubSpot lately, you’ve probably noticed something new: HubSpot Credits. They’re the platform’s way of turning certain tools and features into pay-as-you-go op...
AI in Sales: Tools and Tactics B2B Teams Rely On In 2026
Some B2B teams treat AI in sales like a magic button. They plug in a tool, wait for the pipeline to fix itself, and wonder why nothing changes. It’s a common misstep, and it says m...
Sales and Marketing Alignment Stats That Count in 2026
There’s no “I” in team, as they say. That mindset shows up fast when you look at how sales and marketing shape the flow of a business.
HubSpot Leads vs. Deals: What’s the Difference and Why It Matters
If your forecasting is always off, lead follow-ups slip through the cracks, or your sales reports feel like they’re written in Portuguese, the problem might not be your sales team....
7 Best Practices for B2B Marketing (That Work for Manufacturers)
If you’ve ever tried B2B marketing in the industrial world and felt like you were throwing money into a furnace, you’re not alone. Manufacturers and OEMs often jump into digital ma...
Breaking Down Data Silos Before They Ghost Your Revenue
Data silos are one of the most common barriers to growth in B2B organizations. When marketing, sales, and service teams store information in separate systems, no one has the full p...
25 Inbound Marketing Tactics to Increase Brand Awareness
One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that s...
Steal These B2B Blog Ideas and Examples for 2025 (Not Literally)
If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but strug...
Leverage Website Copywriting to Boost SEO and Inbound Leads
When it comes to marketing your website, think of it like a sports game where the goal is to catch and keep attention. Your best defense is good SEO, which helps you stay ahead of ...
Finding Your Inbound Marketing Agency in Healthcare Technology
Marketing healthcare technology, whether it’s to big hospital systems or small dental offices, has its own set of tricky challenges.
Need a Digital Adoption Solution? We Have a Supered Suggestion
Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or ho...
Inbound or Loop? Understanding the Marketing Strategy That Never Ends
Marketing influencers love a new buzzword. Every few months, a new term pops up on LinkedIn or in conference slides that promises to “change the way we think about marketing.” Late...
Thinking About Hiring a Google Ads Agency? Ask These 11 Questions First
Choosing the right Google Ads agency can make or break your PPC results — especially for manufacturers and industrial companies where long sales cycles, niche audiences, and tight ...
HubSpot Website Design Best Practices for B2Bs
In B2B and manufacturing, customer needs are always evolving. Why shouldn’t your website along with them?
The 6 SEO Tasks Most Important to B2Bs
You don’t have to be a tech wizard or a billion-dollar brand to rule the virtual roads we call the internet. The great equalizer? Great SEO.
Intro to HubSpot Commerce Hub: Simplifying Quote to Cash
Quoting a client shouldn’t feel like juggling sticky notes, PDFs, and three different payment systems. Yet for many B2B companies, that’s daily life. Deals stall, payments get lost...
What’s the Deal-EO? A Guide to GEO, AEO, and AI Search Optimization
Search is shifting again, and this time, AI is stirring the pot. GEO, AEO, and SEO all play into how answers are delivered, but they aren’t interchangeable. The rise of AI search o...
A HubSpot Q&A: Navigating the Features & Future of AI and Agencies
At the September 2025 INBOUND Spotlight, HubSpot dropped a bomb – actually, a few hundred bombs. In mere hours, the software platform giant announced 200+ product updates and featu...
HubSpot INBOUND Spotlight 2025 Recap – New Products & Features
HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, ...
How Much Does Inbound Marketing Cost? Use This Tool to Calculate
Marketing requires a significant amount of time and effort. While there are tools available to help maximize your effort, you might still hesitate to use them - how much does inbou...
7 Attribution Tools for Digital Marketing: A Revenue-First Guide for Teams
If you're a marketer, you know how important your work is to generating sales, leads, and sign-ups. Proving to the “powers that be” that your content or campaign sparked that event...
CTA Best Practices: What Works in Inbound Marketing in 2025?
Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encourag...
Your Guide to HubSpot Setup and Onboarding Services
Ever stared at an intricate piece of machinery and wondered how all the parts sync together to create an impactful whole?
Website Not Ranking on Google? 7 Steps to Appear in Search
You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for...
How to Use HubSpot Payments Integration for Touchless B2B Sales
Today, even B2B buyers expect e-commerce functionality from their vendors. You’re likely no exception. Historically, many B2Bs avoided e-commerce altogether or cobbled together sol...
AI-Powered Content Generation: 5 Mistakes to Avoid
As AI continues to evolve, hands-off content generation is becoming more widely adopted. And honestly, it can really take the pressure off your team – if you keep your hands firmly...
Generative AI Use Cases That Boost Inbound Marketing Efficiency
Ever feel like the only way to survive your workload is to clone yourself? You’ve got content to write, data to wrangle, strategy to plan – and your brain’s already halfway into ne...
AI Tools for B2B Marketing: What's Safe, & What's Foul Play?
You want more leads. You want to save time. You want scalable marketing that works while you sleep. Enter AI. But wait — before you plug random tools into your workflow and expect ...
Manufacturing SEO for Dummies: B2B Settings
Have a website. Publish some news articles. See immediate success and hundreds of leads.
Business SEO Services: What Exactly Do You Get?
Ever bought one of those giant bags of chips that looks like it's about to explode with greasy, salty goodness? Alas, when you tear open the bag, you find out 65% of it is ... air....
Is It Time to Upgrade Your Website's Design or Features?
In today’s fast-paced digital landscape, it’s easy for a website to start feeling outdated soon after launch, especially for the team that built it.
Connecting Your Gmail or Outlook to HubSpot: A How-To Tour
“Why would you want to connect your email account to HubSpot?” is the wrong question to ask. The real question is, why wouldn’t you want to connect your email account to HubSpot?
Inbound Marketing Partners: 4 Things to Consider
Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers i...
What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025
I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally...
HubSpot Marketing Hub Overview: 2025 Pricing, Features, & Tiers
Imagine running a business with no returning customers. Now think of operating with no leads, and only returning customers. In both cases, your business model wouldn’t be sustainab...
HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers
As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today...
What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2025
It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
What Is HubSpot Operations Hub? 2025 Features, Pricing, & Tiers
For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.
4 Key Signs to Spot Usability Issues in Website Design
You’re on a website, trying to quickly find answers or do some research, only to feel frustrated by a clunky menu system, poor mobile experience, or outdated layout.
B2B Keyword Research Strategies to Improve Your Website Traffic
In the fast-evolving worlds of SEO (search engine optimization) and B2B marketing, having the right keyword strategy can be a game-changer.
5 Tips for Manufacturing Website Redesign Success
Ten seconds. When visitors arrive on your site, you have just 10 seconds to capture their attention and communicate your company’s value before they leave.
B2B Website Development Costs & How to Save on Your Project
Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...
8 SEO Friendly Website Design Tips That Ranks and Converts
Search engine optimization (SEO) gets the right traffic to your website in the right place at the right time. If your site is SEO-friendly, you’re instantly putting yourself on str...
Unpacking HubSpot Costs: What You’re Really Paying For
As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is an...
HubSpot Features for all 5 Hubs (+ Cost per Tier)
Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...
B2B Hashtags: Industry Examples to Boost Reach
Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your conten...
How Much Does it Cost to Outsource B2B Marketing?
Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing t...
What Does a Digital Marketing Trainer Cost?
As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance...
How Much Do SEO Agency Services Cost?
You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own...
[DATA] Why You Must Invest in Digital Marketing -- & Stick to It
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 5...
B2B Customer Acquisition Cost Killing You? Try These 7 Tips
They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
Calculating Your Marketing ROI
In business, we frequently ask what the ROI is of an investment of time/money. We want to know that if we spend $100, we're getting at least $101.00 back from it. That is a really ...
How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut i...
Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love
The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies a...
The State of AI for Long-Form Content Generation in 2024
It is undeniable that AI is the hot topic of conversation in 2025. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the bus...
HubSpot Pro vs. Enterprise: 2023 Features & Pricing
HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with t...
PPC vs SEO: Which is Better for Increasing RFQs?
What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart ...
protocol 80, Inc. Launches Digital Marketing Pricing and Program Tool
protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how bu...
Breeze AI: Copilot, Agents, and Intelligence - HubSpot's Fall 2024 Updates Unpacked
Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This ye...
How to Create a Marketing Email in HubSpot
Email, around since 1971, remains a key element in marketing strategies. Despite the rise of social media, email continues to be a reliable tool for reaching customers in B2B marke...
FROM THE DESK OF A SALES COACH: Inbound Sales for Dummies
The rise of the informed consumer, who researches, compares, and often knows precisely what they want, has necessitated a shift in how businesses approach sales. Enter: inbound sal...
Best B2B CMS: HubSpot, WordPress, Squarespace, Wix, Joomla, or Drupal?
There’s no shortage of content management systems (CMSes), and many offer templates and tools that have simplified getting started.
How to Build a B2B Website Strategy That Generates Leads
“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
AI in B2B Marketing: Benefits, Challenges, & Best Practices
Robots once felt like something from a far-off future, when humans might zip from place to place in a spacecraft instead of cars.
Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?
Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI...
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the s...
AI in Digital Marketing: What Changes Are Ahead in 2024?
From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change market...
B2B Marketing Services: Outsourcing vs. Coaching vs. Hybrid
Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and s...
What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')
If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most ...
Does a HubSpot Website Migration Let Me Keep My Current Site?
You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve f...
B2B Website Migration Guide: Protect Your Traffic, Content, & Leads
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an ...
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which ...
5 Steps to Outsource B2B Digital Marketing
With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only acc...
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
What Does a Digital Marketing Coach Do for B2Bs?
“You fight great, but I’m a great fighter” – Apollo Creed, 1982
B2B Digital Marketing Plan Templates for 2026: KPIs & Goal Setting
In inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We de...
What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024
Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
The Power of Content Mapping in Social Media and Blogging Strategy
From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.
Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game
In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ...
Mastering Technical Content Writing: 3 Tips for the Beginners
With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to...
Designing with Confidence: Graphic Design for the Non-Designer
Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your ...
WEBSITE TRAFFIC KPIs: The Method Behind the Mathness
The Importance of Tracking Website Traffic-Related KPIs in Digital Marketing Building an effective inbound marketing strategy is no walk in the park. From laying the foundation to ...
HOW TO: Create a Resilient Inbound Marketing Strategy
In today's rapidly evolving marketing landscape, adaptability and forward-thinking are crucial for maintaining a competitive edge in your business. Unfortunately, many businesses o...
Transform Your Manufacturing Marketing Approach with Inbound Coaching
If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the cur...
p80 Stands Out at FABTECH 2023 with Three Key Presenters
CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks ...
protocol 80 Earns Coveted CRM Onboarding Accreditation
p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing a...
FABTECH 2023: p80 Style
It’s one of our favorite times of the year – Fall is approaching, the weather is perfect, and the countdown to FABTECH 2023 is on.
Savvy Saving Secrets: Guide to Snagging a HubSpot Discount
Have you been considering using HubSpot to boost your business, but aren’t sure if it’ll fit into your already stretched marketing budget?
Brief Overview of HubSpot CRM
Imagine having to cold-call random phone numbers every time you want to make a sale.
HubSpot Marketing vs Non-Marketing Contacts: An Epic Adventure
HubSpot has become a go-to platform for businesses seeking to streamline their marketing, sales, and customer service efforts. One of the powerful features of HubSpot is its abilit...
HubSpot CRM vs. Salesforce: Which Should I Choose?
When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800-pound gorilla in the CRM market. When you think of marketing automation software, ...
Resolving HubSpot Issues | A User's Guide for Where to Turn
Even on a quiet day at your company, HubSpot can do a lot to keep your business moving toward its goals.
B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interacti...
12 Buyer Persona Statistics That Prove Their ROI
Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strateg...
VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money
Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts...
B2B Healthcare Email Marketing: 6 Lead-Nurturing Templates
A B2B medical lead’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants ...
[How to] Writing The Worst Inbound Marketing Blog Post
Inbound vs. PPC: Is PPC Inbound or Outbound Marketing?
The farmboy and the princess. The swordsman and the giant. The grandfather and his grandson.
Efficiency through CRM | Managing HubSpot for Multiple Companies
Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary step...
FABTECH Forecasting: What to be Excited About in 2023!
Last week, the p80 crew took a trip down to Atlanta for FABTECH 2022. While walking the floor, we talked to people from a myriad of different companies to get a pulse on the new an...
Switching Marketing Agencies: 8 Red Flags to Look Out For
Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match...
Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing
Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the ac...
Inbound Marketing Plan For New Products
From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard ...
Over-optimization | When SEO Goes Sour
From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
protocol 80's Annual Company Picnic 2022
The view to the water from our pavilion at Willow Bay.
Strategy Guide: 5 Tips For Creating A Quarterly Marketing Plan
A new quarter. A fresh start. Time to try new things and attract new business. How will you do that?
Perspective: Inbound Strategy for B2B Companies
Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal...
Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors
You’re already behind if you’re not paying attention to your competitors’ marketing.
5 Video Marketing Strategy Examples for Manufacturing Company Websites
Research shows that today’s internet users prefer videos over text and pictures. (
The Essential B2B Marketing Tactics for 2026
You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.
How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps
There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking a...
Social Media Cheat Sheet for Manufacturers
How to Prepare a Google Ads Agency to Manage Your PPC Account
Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an e...
10 Questions to Ask Your Google Ads PPC Agency
Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people w...
B2B Lead Generation: How to Check if a Website Has Google Analytics
Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action o...
Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads
If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valu...
[TEMPLATES] B2B Content Mapping Example for Digital Strategy
What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a ...
How to Increase Website Traffic Without PPC Using SEO, Social & More
Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.
Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks
(Click the video to expand it!)
What Does It Mean to Qualify a B2B Lead? (& How to Do It)
You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
Identifying Good Habits of Top Sales & Marketing Performers
Are there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.
Crafting Digital Marketing & Sales Strategies
Crafting digital marketing and sales strategies is like building or renovating a house -- the house being your website. It’s not something you throw together in a day and hope it w...
Trade Show Success Tips for B2B Marketing & Sales
In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to...
15 Common B2B Inbound Marketing Myths
“Did you hear that the longer your content is, the better it performs in SEO?” “Rack up as many backlinks as possible, no matter where they come from.” “You don’t need a CRM. Your ...
Effective Sales & Marketing Reporting Tools & Techniques
Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. You may know where you want to go, but without analysis ...
Staying on Top of CRM Data Cleanup
The clutter is piling up. It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. However, the longer you procrastinate...
Building a Sales Pipeline? Inbound Marketing Can Help
Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than they are apart. They complement each other like the bait an...
Account-Based Marketing & Prospecting With an Inbound Mindset
We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and rea...
Why Is Goal Setting Important to Inbound Marketing?
What is your business striving to achieve? How do you plan for continued growth and success? It all begins with goals.
How iOS15 (+ other algorithm changes) Creates Better Inbound Marketers
It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to ...
HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies
Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
What Are Lead Generation Landing Pages? | B2B Website Strategy
"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you...
B2B Sales Trends 2022: COVID Has Forever Changed Us
COVID-19. There -- we got that out of the way. In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all ar...
Optimizing Content Marketing Blog Production
Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.
Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?
How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)