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Inbound Marketing for Manufacturers Blog

    Collin Costello

    Collin Costello

    Recent Posts by Collin Costello:

    Returning to Trade Shows? Lead Generation Ideas for Your Strategy


    With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtual conferences, most of us are ready to get out, stretch our legs, and work for quality leads in-person. 

    As COVID-19 changed the way we work, trade shows also began changing. Popular events and keynotes went fully remote. Now it’s time to use a hybrid of in-person and digital techniques to improve your trade show lead generation -- that’s one part of COVID adaptation that should stay.

    Here are five slick lead generation ideas for your trade shows digital marketing strategy in 2021 and 2022:

    Topics: Social Media B2B Marketing Automation Inbound Marketing trade show strategy

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    B2B SEO: How Long Does It Take to Rank in Google?

    When was the last time you Googled something? 

    Topics: SEO Google CTA B2B increasing website traffic Keyword Research