Inbound Marketing for Manufacturers Blog

    5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

    With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics

    Topics: Strategy B2B Content Marketing Inbound Marketing

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    Checklist for Hosting a Webinar in B2B or Manufacturing

    In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

    Topics: B2B Inbound Marketing increasing website traffic B2B Marketing

    5 Tips for Allocating Your Budget for a Digital Marketing Strategy


    There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on..

    Topics: Social Media Inbound Marketing inbound marketing guide digital marketing

    Trade Show Marketing: The Transition to Digital Marketing

    Trade shows used to be the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

    Why? Because they're a complete waste of your time and resources.

    You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona

    If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.

    Topics: Buyer Persona Inbound Marketing

    12 Buyer Persona Statistics That Prove Their ROI

    Topics: Buyer Persona Strategy Attract Inbound Marketing

    Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

    Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

    Topics: More Buyer's Journey Inbound Marketing

    10 B2B Inbound Marketing Tips for the Dedicated DIY-er

    When we approach an inbound partnership with a prospective client, they often ask: "Can we do some of this ourselves?"

    Inbound is pretty flexible. Some of our clients rely on us for everything (and I do mean everything) while others prefer to keep their social media activities, blog writing, or premium content production in-house. 

    Do you fall in the second category? Or, do you want to try your hand at inbound marketing before committing to an agency? Here's what you need to know about DIY inbound.

    Topics: Strategy B2B Inbound Marketing online marketing plan