Inbound Marketing for Manufacturers Blog

    Steal These Best B2B Blog Examples for 2021 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    Social Media for Medical Device Companies: Where to Plant Your Flag

    Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry? 

    Topics: Facebook Social Media Content Marketing Twitter Inbound Marketing Brand Awareness LinkedIn Healthcare Technology Marketing

    Healthcare Technology SEO: 5 Tips For A Successful Campaign

    In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.

    Topics: SEO Inbound Marketing Healthcare Technology Marketing

    Finding Your Inbound Marketing Agency in Healthcare Technology

    Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges. 

    Topics: Inbound Marketing Inbound Marketing Services Healthcare Technology Marketing

    The Buyer's Journey: Developing an Inbound Marketing Plan for Healthcare Tech


    The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.  

    Topics: Buyer's Journey Inbound Marketing

    6 HubSpot CRM Features You Probably Didn’t Know About

    The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies). 

    Topics: Inbound Marketing Inbound Sales HubSpot

    Transitioning from Trade Shows to Digital Marketing

    Trade shows are the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    Inbound Marketing Pricing: How Much Does Inbound Cost?

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page.

    If you’re considering hiring an inbound marketing agency to help boost your business’s bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

    • What can I expect to pay?
    • What makes up the cost of inbound marketing?
    • How much should I budget for your marketing efforts?

    There are a lot of variables that contribute to what you’ll end up investing.

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines