Inbound Marketing for Manufacturers Blog

    10 Questions to Ask Your Google Ads PPC Agency

    Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences.

    We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies.

    In fact, some of these businesses are getting straight up taken advantage of.

    Topics: PPC Attract Inbound Marketing

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    Steal These Best B2B Blog Examples for 2022 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    What Does It Mean to Qualify a B2B Lead? (& How to Do It)

    You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

    How do you know which leads to nurture and how to nurture them in customers?

    Topics: Lead Nurturing Inbound Marketing Lead Generation Lead Scoring Inbound Sales B2B Leads Whale Watching

    Identifying Good Habits of Top Sales & Marketing Performers

    Are there any professions that have been changed by COVID-19 more than selling and marketing?

    We’ve picked up some new habits -- some are good and some are … well, not so good.

    Topics: B2B Inbound Marketing leads Inbound Sales Whale Watching

    How to Measure Inbound Marketing ROI

     

    “We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

    Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

    Topics: B2B Inbound Marketing Reporting B2B Marketing Whale Watching

    How to Build a B2B Website Strategy That Works for You

    “Our company has a website.”

    If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

    Topics: Websites Design Mobile B2B Inbound Marketing Inbound Sales Whale Watching

    Trade Show Success Tips for B2B Marketing & Sales

    In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

    But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

    Topics: CRM Inbound Marketing Inbound Sales trade show strategy B2B Leads Whale Watching

    Building a Sales Pipeline? Inbound Marketing Can Help

    Inbound marketing and sales are not in conflict.

    In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

    Topics: B2B Inbound Marketing Inbound Sales B2B Marketing Whale Watching