Inbound Marketing for Manufacturers Blog

    3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

    For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

    Topics: Social Media News Lead Nurturing Email Marketing Blogging Inbound Marketing Inbound Sales B2B Marketing LinkedIn

    Email Marketing Automation With MailChimp


    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    A Guide to Creating Your 1st Inbound Marketing Meeting Agenda

    Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person? 

    If you don't have anyone in-house that's working on marketing your business, you're not alone. I'm always astonished at the number of decent sized companies that we work with that don't have a dedicated staff for marketing. When a company doesn't put thought into the nuts and bolts of how they get new clients, who they are, and how to best reach them, it creates a challenge for companies like ours.

    Topics: Strategy More Inbound Marketing

    The 5 P's of a Successful Manufacturing Marketing Strategy

    What does every successful marketing strategy have in common? If you look closely, you'll find these five traits in every aspect of the campaign:

    1. Pertinent
    2. Profitable
    3. Practical
    4. Provocative
    5. Plugged-in

    Everything you create, post, publish, and share should follow all of these P's to make your manufacturing business strategy more successful.

    Topics: Strategy B2B Manufacturing Inbound Marketing

    Inbound Marketing Pricing: How Much Does Inbound Cost? [Infographic]

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page

    What makes up the cost of inbound marketing? What can you expect to pay, and how much should you budget for your marketing efforts?

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How Manufacturers Can Generate Referrals Through Customers Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18