Inbound Marketing for Manufacturers Blog

    Finding Your Inbound Marketing Agency in Healthcare Technology

    Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges. 

    Topics: Inbound Marketing Inbound Marketing Services Healthcare Technology Marketing

    The Buyer's Journey: Developing an Inbound Marketing Plan for Healthcare Tech


    The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.  

    Topics: Buyer's Journey Inbound Marketing

    6 HubSpot CRM Features You Probably Didn’t Know About

    The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies). 

    Topics: Inbound Marketing Inbound Sales HubSpot

    Transitioning from Trade Shows to Digital Marketing

    Trade shows are the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    Inbound Marketing Pricing: How Much Does Inbound Cost?

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page.

    If you’re considering hiring an inbound marketing agency to help boost your business’s bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

    • What can I expect to pay?
    • What makes up the cost of inbound marketing?
    • How much should I budget for your marketing efforts?

    There are a lot of variables that contribute to what you’ll end up investing.

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    5 Takeaways From Hubspot’s Inbound Certification for the Beginner

    “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

    -- Hubspot 

    If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

    Topics: Social Media Buyer Persona Buyer's Journey Inbound Marketing

    Using HubSpot Free to Implement Trade Show Emails

    You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

    Topics: Manufacturing Inbound Marketing trade show strategy B2B Marketing