Inbound Marketing for Manufacturers Blog

    How to Get the Most Out of Attending a HubSpot User Group Meetup

    Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader, requesting your RSVP.

    No matter why the impending meetup is on your mind, you’ve found yourself asking the same question: “How can I get more out of these meetups?” If you’ve attended a meetup in the past and found it less-than-helpful, there are a few proactive steps you can take to get more out of your time spent at a HUG.

    On the other hand, if you’re anxious to attend a HUG for a first time, these are some great tips from HUG pros to get the most out of every minute.

    Topics: Inbound Marketing Inbound Sales HubSpot HubSpot User Group

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How Manufacturers Can Generate Referrals Through Customers Delight

    Hey Sales & Marketing Professionals!

    We all know that a referral is one of the easiest sales to make, because we have a strong recommendation from someone the prospect trusts, giving us implied trust. But for some reason as sales and marketing professionals, our focus is always NET NEW business.

    Luckily, there’s a way to turn more of our prospects and customers into promoters with the Delight Stage of your Online Marketing Plan.

    In this video, we’ll take a look at your online marketing plan’s impact on producing delight for prospects, and talk about 4 key components that will ensure your customers tell their friends all about you.

    Topics: Delight Manufacturing Inbound Marketing online marketing plan

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer Persona Buyer's Journey Manufacturing Inbound Marketing online marketing plan

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation inbound marketing guide Smarketing video

    The DOYO Marketing Conference: Recap & Key Takeaways

    Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio.

    We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.

    Topics: Inbound Marketing Lead Generation DOYO

    How a Lead is Generated with Inbound Marketing

    When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with Inbound Marketing

    Topics: Inbound Marketing