Inbound Marketing for Manufacturers Blog

    Inbound Marketing Pricing: How Much Does Inbound Cost?

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page.

    If you’re considering hiring an inbound marketing agency to help boost your business’s bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

    • What can I expect to pay?
    • What makes up the cost of inbound marketing?
    • How much should I budget for your marketing efforts?

    There are a lot of variables that contribute to what you’ll end up investing.

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    5 Takeaways From Hubspot’s Inbound Certification for the Beginner

    “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

    -- Hubspot 

    If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

    Topics: Social Media Buyer Persona Buyer's Journey Inbound Marketing

    Using HubSpot Free to Implement Trade Show Emails

    You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

    Topics: Manufacturing Inbound Marketing trade show strategy B2B Marketing

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    13 Must-Know Marketing KPIs for Manufacturers

    Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark.

    So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. 

    The following KPIs are broken down by stages of the inbound marketing funnel.

    Topics: B2B Manufacturing Inbound Marketing

    3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

    For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

    Topics: Social Media News Lead Nurturing Email Marketing Blogging Inbound Marketing Inbound Sales B2B Marketing LinkedIn

    Email Marketing Automation With MailChimp


    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing