Inbound Marketing for Manufacturers Blog

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

    How to Write a Manufacturing Blog Post

    You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is.

    Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

    Topics: Blogging Inbound Marketing Brand Awareness

    Blogging Best Practices: Organization Can Cut Your Research Time by 50%

    I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string.

    Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

    Topics: Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

    Blogging Best Practices: How to Research Your Topic Efficiently

     

    Oh, I get it, believe me.

    You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

    Topics: B2B Content Marketing Blogging Inbound Marketing Tips

    Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

    Topics: SEO Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

    What Is Content? Back to Basics with Inbound Marketing 101.

    Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results. 

    Topics: Content Marketing Inbound Marketing

    5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

    Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

    Topics: Design Content Marketing Inbound Marketing

    Inbound 2017: What the Heck is a T-shirt Bakery?

    Tick-tock, tick-tock.

    That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston.

    Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

    Topics: Content Marketing Inbound Marketing Brand Awareness HubSpot