INBOUND MARKETING BLOG

AI in B2B Marketing | Do Androids Dream of Writing for B2B?

• By Christopher Michel

I’ve always been fascinated by robots. 

6 Pre-Trade Show Email Templates You Should Be Sending

• By Holly McCully

  In-person trade shows are slowly, but surely returning! With all the uncertainty of the past couple of years, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly.  

25 Ways to Increase Brand Awareness with Inbound Marketing

• By protocol 80

One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Steal These Best B2B Blog Examples for 2023 (Not Literally)

• By protocol 80

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

2023 Inbound Marketing Stats on the Power of Call-to-Action Buttons

• By protocol 80

Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website.  It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. ABM: A Deep Dive into Best Practice

• By JoEllen Wankel

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play. 

How to Measure Inbound Marketing ROI

• By protocol 80

  “We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

Mergers and Acquisitions Marketing Strategy & The Pros of Outsourcing

• By JoEllen Wankel

Businesses are created, thrive, and fold with the fluctuation of the economy. Almost as common as a business closing is the announcement of a merger between two brands or of the acquisition of one company by another.