Inbound Marketing for Manufacturers Blog

    8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

    Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

    Topics: Social Media B2B Manufacturing Statistics

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

    14 B2B Branding Statistics: Tips to Increase Brand Awareness

    "Your brand is your promise." - Dana DiTomaso

    Topics: Strategy Convert B2B Curated Goodness Lead Generation Brand Awareness Statistics

    How to Increase ROI with Inbound Marketing

    Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar.

    More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers.

    Done right, inbound marketing will automatically decrease your CAC and increase your LTV. 

    Topics: Strategy Infographic Inbound Marketing Statistics

    18 Uplifting PPC Statistics & Success Stories for Small Businesses

    Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.)

    Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

    Let's start with some success stories, and then we'll share some awesome PPC statistics.

    Topics: Google PPC Small Business Strategy More Attract Curated Goodness Statistics