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33 B2B Marketing Statistics Show Why Your Current Strategy Blows

(7 minute read)

Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

(3 minute read)

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

14 B2B Branding Statistics: Tips to Increase Brand Awareness

(3 minute read)

"Your brand is your promise." - Dana DiTomaso

How to Increase ROI with Inbound Marketing

(9 minute read)

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar.

More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers.

Done right, inbound marketing will automatically decrease your CAC and increase your LTV. 

18 Uplifting PPC Statistics & Success Stories for Small Businesses

(5 minute read)

Was your business born and raised on the East Coast? Or, did you transplant herewhen you realized how much nicer it is? (Just kidding. But not really.)

Whether you're a northeastern native or you just want some darn PPC statistics, we've got some uplifting stories and data just for you. These stats and successes show how beneficial a smart PPC strategy can be for any small business. If you've never worked with PPC or Google AdWords before, you may benefit from hiring a pay per click advertising agency for best results.

Let's start with some success stories, and then we'll share some awesome PPC statistics.