Inbound Marketing for Manufacturers Blog

If your content is the foundation of your business website, the CMS is its backbone. 

Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. 

Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website. 

WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.

These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website...it probably just sits there. A complete online marketing strategy will allow you to reach more individuals, when they are looking, where they are looking, on any device, convert them to a sale or lead, and track them every step of the way. Sounds good, right? Of course it does. But you still may not be convinced. Need more convincing? Check out our infographic below with some stats that just might start changing your mind. Please feel free to share using the embed code below the image. Just in case you aren't a visual person, here are a few key stats!

First, let me preface this by saying that there is always something to say. I would have a hard time believing that there isn't something you could change or add to your website at any given time.

When you are having discussions about getting a new website, there is usually some mention of a content management system, or CMS. While not 100% of websites must have a CMS, it is very rare that that feature is left out.

Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?

Many moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.

If you're an owner or have ever worked at a manufacturing company...particularly in the offices, you'll know that often times the staff is spread thin. Sometimes you have HR people that are also your accountants, you've got your CFO handing IT services and one we see quite frequently, sales people or administrative assistants managing the website. Here's the thing, the people handling jobs that aren't already their own already have jobs! It's not even that they are not willing or even eager to help out, it's that these "side" jobs are not their priority and they get pushed to the side.