Inbound Marketing for Manufacturers Blog

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    B2B Digital Marketing Plan Templates for 2022: KPIs & Goal Setting

    In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

    Topics: SEO PPC Social Media Email Marketing B2B Blogging Analytics increasing website traffic Lead Generation Smarketing Inbound Sales Keyword Research Goal Setting