Inbound Marketing Blog by protocol 80

The B2B SaaS Customer Journey, Demystified at Last

by Abbie Lee, on January 07, 2021 // 9:02 AM

4 minute read

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.

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Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Delight Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

B2B Sales Trends 2021: COVID Has Forever Changed Us

by Jayden Pire, on December 08, 2020 // 5:40 PM

4 minute read

COVID-19. There -- we got that out of the way.

In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

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Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

by Adam Vosler, on November 09, 2020 // 9:00 AM

9 minute read

Did you attend Manufacturing Marketing World 2020?

The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

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Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World