Inbound Marketing for Manufacturers Blog

    How to Use HubSpot Payments Integration for Touchless B2B Sales

    Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.

    Topics: B2B Ecommerce Inbound Sales HubSpot Sales Automation HubSpot Sales

    What Is HubSpot Service Hub? How Can It Help B2B Marketing/Sales?

    It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

    Topics: Close B2B Manufacturing Ecommerce Inbound Sales HubSpot Healthcare Technology Marketing User Experience Sales Automation

    B2B Sales Trends 2022: COVID Has Forever Changed Us

    COVID-19. There -- we got that out of the way.

    In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

    Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

    The holidays are coming.

    Topics: Strategy Email Marketing Curated Goodness Ecommerce