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February 16

[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

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June 22

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

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May 04

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

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February 01

6 Pre-Trade Show Email Templates You Should Be Sending

In-person trade shows are slowly, but surely returning! With all the uncertainty of the past couple of years, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly.

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January 26

B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.

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January 06

B2B Digital Marketing Plan Templates for 2023: KPIs & Goal Setting

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

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July 11

The Essential B2B Marketing Tactics for 2023

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

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March 16

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.

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January 25

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

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