Inbound Marketing for Manufacturers Blog

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

    It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

    Topics: Strategy Lead Nurturing Email Marketing Lead Generation Lead Scoring leads trade show strategy LinkedIn INBOUND Conference

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing

    B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    9 B2B Email Marketing Tips to Help You Stand Out


    Ray
    Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.

    Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.

    Topics: SEO Social Media Strategy Email Marketing Mobile B2B Twitter Inbound Marketing Services Statistics Inbound Sales Inbound Linking Search Engines LinkedIn Keyword Research