According to Software Advice's Marketing Automation Buyer Report, 85% of manufacturers cited the need to nurture leads due to a relatively long sales cycle associated with their product.
You may believe that your inbound marketing tactics will be over at lead generation -- but, you're wrong. In order to carry out a lead during the marketing funnel process, you need to nurture it. Lead nurturing is a vital role for all inbound marketers in order to gain valuable and sustainable relationships.
Manufacturing has a long buying cycle -- which is why lead nurturing is especially essential for this industry. B2B companies should be making consistent contact with prospects at all stages of the buying cycle to receive all of the awesome benefits of lead nurturing.