The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on March 18, 2020 // 9:30 AM
4 minute read
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on February 26, 2020 // 9:30 AM
3 minute read
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.
Allie Wilton, on February 21, 2020 // 9:30 AM
2 minute read
Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.
Allie Wilton, on February 19, 2020 // 9:30 AM
3 minute read
Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs).
Allie Wilton, on February 10, 2020 // 10:15 AM
6 minute read
One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?
Nick Coffman, on November 13, 2019 // 11:29 AM
7 minute read
Your brand is more than just a reflection of your business.
It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
Holly McCully, on October 03, 2019 // 3:46 PM
4 minute read
Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!
When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.
Adam Vosler, on September 30, 2019 // 9:25 AM
6 minute read
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
Donny Kemick, on September 10, 2019 // 11:04 AM
4 minute read
If you haven't heard of marketing automation, you probably don't actively market your business.
Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.
Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.
Donny Kemick, on June 10, 2019 // 4:00 PM
5 minute read
Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?
If you don't have anyone in-house that's working on marketing your business, you're not alone. I'm always astonished at the number of decent sized companies that we work with that don't have a dedicated staff for marketing. When a company doesn't put thought into the nuts and bolts of how they get new clients, who they are, and how to best reach them, it creates a challenge for companies like ours.
