Inbound Marketing for Manufacturers Blog

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string.

Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

Topics: Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

Is Business Blog Planning the Same Thing as a Content Strategy?

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Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

Topics: Strategy Content Marketing Blogging

33 B2B Marketing Statistics Show Why Your Current Strategy Blows

Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

Topics: SEO Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

Blogging Best Practices: Best Places to Lurk Online (for Research)

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

Topics: Strategy Blogging Tips

What Makes a Kick-Ass Keyword for B2B SEO?

Can your keywords fight crime? Can they pull off a handlebar moustache and leather motorcycle pants? Can they walk away from explosions without looking?

Topics: SEO Small Business Strategy

3 Ways Small Business SEO Services Help You Compete with Giants

You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

Topics: SEO Google Social Media Websites Small Business Strategy

How to Give Your Manufacturing Marketing a Much-Needed Facelift

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

Topics: Strategy B2B Manufacturing Inbound Marketing

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