Inbound Marketing for Manufacturers Blog

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    15 Common B2B Inbound Marketing Myths

     


    “Did you hear that the longer your content is, the better it performs in SEO?”

    “Rack up as many backlinks as possible, no matter where they come from.” 

    “You don’t need a CRM. Your business is too small.”

    “SEO is dead.”

    Have you heard these words before? You probably have if you’ve been around online marketing long enough.

    Topics: Social Media Strategy B2B Inbound Sales online marketing plan Whale Watching

    B2B Sales Trends 2022: COVID Has Forever Changed Us

    COVID-19. There -- we got that out of the way.

    In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

    Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

    Optimizing Content Marketing Blog Production

    Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content. 

    Topics: Strategy B2B Content Marketing Blogging

    Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

    How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

    Topics: SEO Google PPC Social Media Strategy Attract increasing website traffic Brand Awareness Domain Authority Search Engines Keyword Research Links

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    How to Optimize Keywords for Your Website | B2B SEO Strategy

    Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs). 

    Topics: SEO Websites Small Business Strategy increasing website traffic Keyword Research

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links

    Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

    What happens when you collect a shiny, new lead?

    Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

    Topics: Strategy Lead Nurturing Email Marketing B2B Marketing Automation Buyer's Journey Brand Awareness leads Inbound Sales HubSpot Tips tutorial trade show strategy