Inbound Marketing for Manufacturers Blog

    3 Healthcare SaaS Marketing Challenges for 2021

     

    Topics: Strategy Convert B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    What Is High-Quality Website Traffic & How Do I Get More of It?

    Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

    Topics: Buyer Persona Strategy Convert increasing website traffic

    How to Optimize Keywords for B2B SEO to Rank Higher in Search Results

    Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs). 

    Topics: SEO Small Business Strategy

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    The Importance of Building Your Brand

    Your brand is more than just a reflection of your business.

    It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

    Topics: Strategy Design Content Marketing Brand Awareness Branding

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    Email Marketing Automation With MailChimp

    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing