Inbound Marketing for Manufacturers Blog

    5 Trade Show Follow-Up Email Templates to Nurture Your Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

    Topics: Close Strategy Lead Nurturing B2B Content Marketing Marketing Automation Manufacturing Brand Awareness leads trade show strategy Workflows

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    15 Common B2B Inbound Marketing Myths

     


    “Did you hear that the longer your content is, the better it performs in SEO?”

    “Rack up as many backlinks as possible, no matter where they come from.” 

    “You don’t need a CRM. Your business is too small.”

    “SEO is dead.”

    Have you heard these words before? You probably have if you’ve been around online marketing long enough.

    Topics: Social Media Strategy B2B Inbound Sales online marketing plan Whale Watching

    B2B Sales Trends 2022: COVID Has Forever Changed Us

    COVID-19. There -- we got that out of the way.

    In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

    Topics: Strategy B2B Ecommerce Inbound Sales digital marketing

    Optimizing Content Marketing Blog Production

    Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content. 

    Topics: Strategy B2B Content Marketing Blogging

    Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

    How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

    Topics: SEO Google PPC Social Media Strategy Attract increasing website traffic Brand Awareness Domain Authority Search Engines Keyword Research Links

    B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

    Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

    Topics: SEO Strategy B2B Content Marketing Blogging increasing website traffic Tips Keyword Research copywriting User Experience

    How to Optimize Keywords for Your Website | B2B SEO Strategy

    Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs). 

    Topics: SEO Websites Small Business Strategy increasing website traffic Keyword Research

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience