How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.
Donny Kemick, on November 17, 2020 // 12:31 PM
7 minute read
How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.
Abbie Lee, on November 13, 2020 // 1:57 PM
4 minute read
Jayden Pire, on November 10, 2020 // 8:17 PM
4 minute read
Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.
We’re talking about blog post titles.
protocol 80, on November 09, 2020 // 11:12 AM
6 minute read
One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.
protocol 80, on November 03, 2020 // 4:18 PM
3 minute read
Jayden Pire, on October 27, 2020 // 3:11 PM
5 minute read
By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.
Abbie Lee, on October 27, 2020 // 12:38 PM
3 minute read
Developing and implementing a SaaS marketing strategy can be confusing and challenging. However, B2B content marketing strategies are fundamental to the success of a product that your buyers can’t hold in their hands.
Christopher Michel, on October 21, 2020 // 9:30 AM
4 minute read
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
Abbie Lee, on October 20, 2020 // 1:16 PM
3 minute read
Healthcare marketing is a diverse and complicated process. And the way in which we market in the healthcare industry is always changing. This is true whether you work for the healthcare facility itself or you’re selling services and software to that facility.
protocol 80, on October 14, 2020 // 2:30 PM
7 minute read
Say hello to your buyer persona.
You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't ever remember their face, but their story is always the same.
Now they're back. They're interested in buying again. And it's your job to get them on the hook and reel them in.
