Inbound Marketing for Manufacturers Blog

    Social Media Dimensions Guide (+ Other Digital Assets)

    Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

    Topics: Social Media Design CTA Branding Advertising

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    How Do You Remarket Your Content?

    If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

    Remarketing-Google
    Topics: increasing website traffic Lead Generation Google Ads Advertising

    Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

    What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

    Topics: Social Media Brand Awareness Advertising

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: Google PPC Google Ads Advertising Search Engines