protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 41 articles

Google

Leverage Website Copywriting to Boost SEO and Inbound Leads

When it comes to marketing your website, think of it like a sports game where the goal is to catch and keep attention. Your best defense is good SEO, which helps you stay ahead of ...

protocol 80 · Oct 2025
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SEO

The 6 SEO Tasks Most Important to B2Bs

You don’t have to be a tech wizard or a billion-dollar brand to rule the virtual roads we call the internet. The great equalizer? Great SEO.

Adam Vosler · Oct 2025
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SEO

Website Not Ranking on Google? 7 Steps to Appear in Search

You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for...

protocol 80 · Jun 2025
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SEO

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 5...

Adam Vosler · Dec 2024
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SEO

SEO & UX Checklist: Optimizing a Website for User Experience

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which ...

Adam Vosler · May 2024
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Google

B2B Lead Generation: How to Check if a Website Has Google Analytics

Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action o...

Josh Curcio · Feb 2022
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SEO

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

Adam Vosler · Dec 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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SEO

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving ...

protocol 80 · Apr 2021
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SEO

B2B SEO: How Long Does It Take to Rank in Google?

When was the last time you Googled something?

Collin Costello · Apr 2021
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