Inbound Marketing for Manufacturers Blog

4 Lead Generation Quick Win Tactics for Manufacturers

You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!

Topics: Manufacturing Lead Generation

Inbound 2017: Conversion Lessons from Tinder and HubSpot

INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business (so I’ve read and heard).

Topics: Lead Generation

Should You Invest in B2B Brand Awareness or Lead Generation?

Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

Topics: Lead Generation Brand Awareness

How to Get More Leads by Triggering Buyer Emotions

Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

Topics: Lead Generation

What's My Website Conversion Rate?


Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.

Topics: B2B Inbound Marketing Lead Generation

Inbound vs Traditional Marketing: Value Comparison

Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.

Topics: B2B Inbound Marketing Lead Generation Inbound Marketing Services

4 Tips to Generate B2B Leads with Social Media

Social media has the potential to generate B2B leads for your business while being cost effective.

Your B2B prospects are already sharing information online. It’s time to make that content yours.

Topics: Social Media B2B Lead Generation

Convert Website Visitors to Leads With a Landing Page

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

Topics: Convert B2B Landing Pages Lead Generation

Jump Off the Website Redesign Hamster Wheel

How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results? 

Topics: Websites B2B Lead Generation

Does Your B2B Website Suck?

Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design.

We hear it all the time. Everyone hates their website design after the first six months. While design is important, there are four even more important factors that determine the suckiness of your website.

Topics: Websites B2B Lead Generation

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