Inbound Marketing for Manufacturers Blog

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation inbound marketing guide Smarketing video

    The Best Manufacturing Websites Use These 4 Ways to Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    The DOYO Marketing Conference: Recap & Key Takeaways

    Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio.

    We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.

    Topics: Inbound Marketing Lead Generation DOYO

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot

    Video: How to Generate More Website Leads With HubSpot Lead Flows

    Are you looking to generate more website leads? Have you heard of HubSpot lead flows

    Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.

    Topics: Lead Generation HubSpot Lead Flows

    4 Lead Generation Quick Win Tactics for Manufacturers

    You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!

    Topics: Manufacturing Lead Generation

    Inbound 2017: Conversion Lessons from Tinder and HubSpot

    INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business (so I’ve read and heard).

    Topics: Lead Generation

    Should You Invest in B2B Brand Awareness or Lead Generation?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    How to Get More Leads by Triggering Buyer Emotions

    Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

    Topics: Lead Generation

    What's My Website Conversion Rate?


    Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.

    Topics: B2B Inbound Marketing Lead Generation