Inbound Marketing for Manufacturers Blog

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    5 Ways to Win at Social Media B2B Lead Generation

    Social media marketing matters. Even for B2B companies.

    Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

    Your B2B prospects are already sharing information online. It’s time to make that information yours.

    Topics: Social Media B2B Lead Generation

    How to Re-Engage Trade Show Leads After the Show

    Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after.

    First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead.

    Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

    Topics: Lead Generation Lead Flows trade show strategy

    B2B Brand Awareness or Lead Generation: Which Should You Invest In?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

    We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

    That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    How Do You Remarket Your Content?

    If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

    Remarketing-Google
    Topics: increasing website traffic Lead Generation Google Ads Advertising

    How an Industrial Lead is Generated Online: The Birds & the Bees

    Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

    Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

    Topics: SEO Social Media Email Marketing Manufacturing Lead Generation Lead Flows online marketing plan

    How Manufacturers can Convert Website Visitors Into Leads - [VIDEO]

    Hey Sales & Marketing Professionals!

    I bet you’d like more website traffic, but I bet you’d LOVE more leads from your website.

    I’m sure I don’t need to tell you that an effective online marketing plan should focus on both.

    In this post, I’m going to pick up where we left off after the Attract stage of your online marketing plan, and show you how to CONVERT more of your website visitors into leads, how the tactics work, what tools you’ll need, and a recommended schedule of events in your plan.

    Topics: Convert Manufacturing Lead Generation Lead Flows

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Manufacturing increasing website traffic Lead Generation Smarketing