Inbound Marketing for Manufacturers Blog

    FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

    North America's largest metal fabricating and finishing event is back in-person! 

    While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Marketing Automation Buyer's Journey Manufacturing Inbound Marketing Lead Generation Tips FABTECH trade show strategy LinkedIn digital marketing Keyword Research

    HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

    It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

    Topics: Strategy Lead Nurturing Email Marketing Lead Generation Lead Scoring leads trade show strategy LinkedIn INBOUND Conference

    6 Pre-Trade Show Email Templates You Should Be Sending

     

    In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.  

    Topics: Email Marketing Manufacturing Inbound Marketing Lead Generation online marketing plan trade show strategy

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    How a B2B Content Marketing Strategy Uses Storytelling to Drive Leads

    Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead. 

    Topics: Strategy B2B Content Marketing Lead Generation

    10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

    Why? Because they're a complete waste of your time and resources.

    You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation