Inbound Marketing for Manufacturers Blog

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    How a B2B Content Marketing Strategy Uses Storytelling to Drive Leads

    Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead. 

    Topics: Strategy B2B Content Marketing Lead Generation

    10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards.

    Why? Because they're a complete waste of your time and resources.

    You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    Inbound vs Outbound Traditional Marketing: Value Comparison

    Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself. 

    Topics: Social Media Strategy CTA Mobile B2B Inbound Marketing Lead Generation Inbound Marketing Services Statistics Inbound Sales HubSpot

    Achieve B2B Sales Goals With Content Marketing


    Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

    How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

    Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

    Download Your FREE Lead Generation Checklist!

    Topics: SEO Social Media B2B Content Marketing Blogging Lead Generation Inbound Marketing Services Inbound Sales Advertising online marketing plan B2B Marketing digital marketing A/B Testing

    What to Include in a Healthcare Technology Buyer Persona

     

    Topics: Buyer Persona Strategy B2B Buyer's Journey Lead Generation Inbound Marketing Services Tips B2B Marketing Healthcare Technology Marketing

    Why Medical Technology Marketing Agencies Fail at Lead Generation

    Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed. 

    Topics: Buyer Persona Content Marketing Lead Generation B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    5 Quick-Win B2B Medical Marketing Lead Generation Tactics

     

    Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    5 Ways to Win at Social Media B2B Lead Generation

    Social media marketing matters. Even for B2B companies.

    Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

    Your B2B prospects are already sharing information online. It’s time to make that information yours.

    Topics: Social Media B2B Lead Generation