protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 20 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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Email Marketing

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm. Do you pick up the phone? Give up and move...

Adam Vosler · Sep 2026
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B2B

The Best HubSpot Integrations for B2B Businesses

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

protocol 80 · Jul 2026
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Lead Nurturing

[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads into sal...

Adam Vosler · May 2026
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CRM

What’s a Digital Adoption Platform? [Examples Included]

Adam Vosler · Apr 2026
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CRM

HubSpot CRM Training: The Top 7 Ways to Learn

Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.

Josh Curcio · Apr 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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Sales Automation

AI in Sales: Tools and Tactics B2B Teams Rely On In 2026

Some B2B teams treat AI in sales like a magic button. They plug in a tool, wait for the pipeline to fix itself, and wonder why nothing changes. It’s a common misstep, and it says m...

protocol 80 · Nov 2025
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CRM

Need a Digital Adoption Solution? We Have a Supered Suggestion

Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or ho...

Michaela Phillips · Oct 2025
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B2B

Intro to HubSpot Commerce Hub: Simplifying Quote to Cash

Quoting a client shouldn’t feel like juggling sticky notes, PDFs, and three different payment systems. Yet for many B2B companies, that’s daily life. Deals stall, payments get lost...

John Beckwith · Sep 2025
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