Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) Account-based marketing can address both.
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Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
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Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.
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It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
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(Click the video to expand it!)
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
