Adam Vosler, on August 25, 2021 // 12:53 PM
12 minute read
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec-level decision maker wants to increase or decrease investment in digital marketing.
Either way, the ripple effect this has on the success of a website can be massive -- for good or bad.
Adam Vosler, on July 22, 2021 // 4:13 PM
11 minute read
Blogging. Writing social media posts. Promoting your company’s products on its homepage.
Collin Costello, on July 14, 2021 // 9:43 AM
7 minute read
If you put up a digital marketing campaign and nobody sees it, does it really exist?
With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing.
This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads.
Jayden Pire, on June 14, 2021 // 12:43 PM
7 minute read
Who doesn’t love a quick win?
Jayden Pire, on June 01, 2021 // 4:01 PM
5 minute read
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
Adam Vosler, on February 10, 2021 // 2:44 PM
7 minute read
Who’s ready for a trite football analogy!?
protocol 80, on January 07, 2021 // 9:02 AM
4 minute read
Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
protocol 80, on December 28, 2020 // 12:00 PM
5 minute read
Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs.
By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.
Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!
protocol 80, on December 28, 2020 // 10:20 AM
4 minute read
As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.
It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.
As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?
Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.
protocol 80, on December 23, 2020 // 12:00 PM
5 minute read
Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.
Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.
