Inbound Marketing for Manufacturers Blog

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Search Engines Google increasing website traffic Attract Inbound Marketing Tips

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: PPC Google Google Ads Advertising Search Engines