protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 32 articles

CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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Google

Leverage Website Copywriting to Boost SEO and Inbound Leads

When it comes to marketing your website, think of it like a sports game where the goal is to catch and keep attention. Your best defense is good SEO, which helps you stay ahead of ...

protocol 80 · Oct 2025
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SEO

The 6 SEO Tasks Most Important to B2Bs

You don’t have to be a tech wizard or a billion-dollar brand to rule the virtual roads we call the internet. The great equalizer? Great SEO.

Adam Vosler · Oct 2025
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SEO

Website Not Ranking on Google? 7 Steps to Appear in Search

You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for...

protocol 80 · Jun 2025
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CMS

B2B Website Development Costs & How to Save on Your Project

Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...

protocol 80 · Dec 2024
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SEO

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 5...

Adam Vosler · Dec 2024
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SEO

B2B Website Migration Guide: Protect Your Traffic, Content, & Leads

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an ...

Adam Vosler · May 2024
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SEO

SEO & UX Checklist: Optimizing a Website for User Experience

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which ...

Adam Vosler · May 2024
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