Adam Vosler, on February 03, 2022 // 2:43 PM
8 minute read
![[DATA] Why You Must Invest in Digital Marketing -- & Stick to It](https://www.protocol80.com/hubfs/why%20invest%20in%20digital%20marketing%20-%20impatient%20businessman.jpeg)
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.
Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).
Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)
So, why invest in digital marketing?
protocol 80, on January 06, 2022 // 5:15 PM
9 minute read
Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.
However, the PPC model may not be a good fit for every situation.
Donny Kemick, on December 21, 2021 // 1:30 PM
9 minute read
"What are landing pages, and why are they important to us?"
You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.
Adam Vosler, on December 14, 2021 // 9:25 AM
9 minute read
How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)
Adam Vosler, on October 21, 2021 // 4:08 PM
11 minute read
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
Adam Vosler, on August 25, 2021 // 12:53 PM
12 minute read
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec-level decision maker wants to increase or decrease investment in digital marketing.
Either way, the ripple effect this has on the success of a website can be massive -- for good or bad.
Adam Vosler, on July 22, 2021 // 4:13 PM
11 minute read
Blogging. Writing social media posts. Promoting your company’s products on its homepage.
Collin Costello, on July 14, 2021 // 9:43 AM
8 minute read
If you put up a digital marketing campaign and nobody sees it, does it really exist?
With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing.
This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads.
protocol 80, on June 14, 2021 // 12:43 PM
8 minute read
Who doesn’t love a quick win?
protocol 80, on June 01, 2021 // 4:01 PM
5 minute read
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
