There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally.
The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down.
"Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally?
For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own.
Other clients have some experience with different aspects of marketing, plus a little extra time to churn those bits out. They take care of those pieces, and we handle the unfamiliar territory.
So, what are the different pieces that need work? How do you know if you can handle them yourself, or if you should hire an expert? Let's take a look.