HubSpot Pro vs. Enterprise: 2023 Features & Pricing
HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
Read moreWhat Is HubSpot Operations Hub? 2023 Features, Pricing, & Tiers
For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.
Read moreWhat Is HubSpot Sales Hub? Features, Tiers, & Prices for 2023
I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:
Read moreHubSpot Features for all 5 Hubs (+ Cost per Tier)
Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.
Read moreB2B Digital Marketing Plan Templates for 2023: KPIs & Goal Setting
In digital inbound/content marketing, we say, “Work SMARTer, not harder.”
Read moreCompetitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors
You’re already behind if you’re not paying attention to your competitors’ marketing.
Read moreB2B Lead Generation: How to Check if a Website Has Google Analytics
Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.
Read more[DATA] Why You Must Invest in Digital Marketing -- & Stick to It
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?
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