protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 64 articles

SEO

In-House vs. Outsourcing Digital Marketing to an Agency

When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...

protocol 80 · Oct 2026
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CRM

10 Industrial Marketing B2B Challenges That Won't Go Away in 2027

It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers s...

Donny Kemick · Oct 2026
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B2B

Inbound Marketing Services: 12 Questions To Ask A Potential Provider

There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while...

protocol 80 · May 2026
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Strategy

The Best Full-Service B2B Marketing Agencies Do These 7 Things

You’re putting in the hours, maybe even working with an agency already, but the results aren’t lining up with the effort or investment.

Adam Vosler · May 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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Strategy

25 Inbound Marketing Tactics to Increase Brand Awareness

One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that s...

protocol 80 · Oct 2025
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Inbound Marketing

Finding Your Inbound Marketing Agency in Healthcare Technology

Marketing healthcare technology, whether it’s to big hospital systems or small dental offices, has its own set of tricky challenges.

protocol 80 · Oct 2025
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CRM

Need a Digital Adoption Solution? We Have a Supered Suggestion

Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or ho...

Michaela Phillips · Oct 2025
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CRM

A HubSpot Q&A: Navigating the Features & Future of AI and Agencies

At the September 2025 INBOUND Spotlight, HubSpot dropped a bomb – actually, a few hundred bombs. In mere hours, the software platform giant announced 200+ product updates and featu...

Josh Curcio · Sep 2025
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