Inbound Marketing for Manufacturers Blog

    How to Do Content Marketing on a Budget Even Your Boss Will Like

    Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

    Topics: Small Business B2B Content Marketing Inbound Marketing Services

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    B2B Inbound Marketing Agency Breakup? How You Failed Your Partnership

    (Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.)

    Dear Inbound Marketing Clients ...

    Topics: Strategy Lead Nurturing Content Marketing Analytics Inbound Marketing Services

    Insourcing Marketing vs. Outsourcing to an Inbound Marketing Agency

    There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally.

    The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down.

    "Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally?

    For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own.

    Other clients have some experience with different aspects of marketing, plus a little extra time to churn those bits out. They take care of those pieces, and we handle the unfamiliar territory.

    So, what are the different pieces that need work? How do you know if you can handle them yourself, or if you should hire an expert? Let's take a look.

    Topics: SEO Social Media Strategy CTA Mobile B2B Analytics Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Keyword Research

    Inbound vs Outbound Traditional Marketing: Value Comparison

    Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself. 

    Topics: Social Media Strategy CTA Mobile B2B Inbound Marketing Lead Generation Inbound Marketing Services Statistics Inbound Sales HubSpot

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    9 B2B Email Marketing Tips to Help You Stand Out


    Ray
    Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.

    Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.

    Topics: SEO Social Media Strategy Email Marketing Mobile B2B Twitter Inbound Marketing Services Statistics Inbound Sales Inbound Linking Search Engines LinkedIn Keyword Research