Inbound Marketing for Manufacturers Blog

    Account-Based Marketing & Prospecting With an Inbound Mindset

    We’re constantly surrounded by noise. 

    Whether online or offline, there’s always a buzzing of people who want a bit of our time. 

    How does a B2B company cut through the noise and reach a lead?

    Topics: Small Business B2B Inbound Marketing Services Inbound Sales online marketing plan B2B Marketing B2B Leads Whale Watching

    Why Is Goal Setting Important to Inbound Marketing?

     

    What is your business striving to achieve? How do you plan for continued growth and success? 

    It all begins with goals. 

    Topics: B2B Inbound Marketing Services leads online marketing plan Whale Watching

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links

    When Is a Paid Search Agency Worth Your Marketing Spend?

    Marketing isn’t easy.  Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. 

    Two things that businesses don’t want to do:

    • Waste money on marketing strategies that don’t work
    • Leave money (and customers) on the table for their competitors to grab 

    A poorly managed PPC campaign does both. 

    Topics: PPC Inbound Marketing Services online marketing plan digital marketing

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Inbound Marketing Pricing: How Much Does Inbound Cost?

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page.

    If you’re considering hiring an inbound marketing agency to help boost your business’s bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing