protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 20 articles

SEO

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

Brian Lothridge · Jul 2022
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Facebook

How to Use Hashtags for B2B Healthcare Social Media Marketing

If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximiz...

Christopher Michel · Feb 2021
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Facebook

How to Effectively Use #Hashtags for B2B Social Media Advertising

I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis...

Adam Vosler · Feb 2021
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SEO

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...

protocol 80 · Dec 2020
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Facebook

Social Media for Medical Device Companies: Where to Plant Your Flag

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels...

protocol 80 · Aug 2020
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Facebook

How to Improve SEO by Dominating Social Media

If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.

protocol 80 · Aug 2016
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Social Media

How To Start Using Twitter As A Small Business

Most small businesses that we work with have not taken a social media step beyond Facebook. Most have only used Facebook because they are using it personally. Many have created a F...

Donny Kemick · Aug 2014
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Social Media

Twitter in Rural Pennsylvania

It's no secret that Twitter has not caught up in rural areas...especially in Pennsylvania. If you have ever been around PA you'll know that much of it is rural, and depending on yo...

protocol 80 · Jun 2011
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Facebook

Social Media Patience Is A Virtue

It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and ...

protocol 80 · May 2011
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Facebook

Content Multiplication Through Social Media

protocol 80 · Mar 2011
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