Allie Wilton, on February 18, 2020 // 3:43 PM
6 minute read
Ashley Wilson-Rew, on August 02, 2016 // 3:48 PM
6 minute read
If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
Donny Kemick, on August 01, 2014 // 8:09 AM
6 minute read
Most small businesses that we work with have not taken a social media step beyond Facebook. Most have only used Facebook because they are using it personally. Many have created a Facebook business page for their company but rarely, if ever use it. Facebook is not always the best place to focus, but because they already "know" how to use Facebook, that's where they start. Twitter is often overlooked by small business owners because they don't use it personally. If they were already on Twitter and had "figured it out", chances are they would have a business Twitter profile as well. This post aims at removing the "figuring it out" step that so many business owners put off.
It's no secret that Twitter has not caught up in rural areas...especially in Pennsylvania. If you have ever been around PA you'll know that much of it is rural, and depending on your interests that is either a pro or a con.
It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and Twitter, but word is still not travelling about your business. Your message is being sent into space and you are getting really good at one-sided conversations. I am sure you have asked these questions to yourself...how long does it take before I start seeing the fruits of my labor, when do I know it's working, and am I even doing this right??? Don't get frustrated just yet, it takes time and patience.
protocol 80, on March 28, 2011 // 11:17 AM
7 minute read
protocol 80, on February 21, 2011 // 3:00 AM
2 minute read
I read a pair of contradictory blog posts this weekend, one stating that Twitter needs to break through the 140 character limit for messages in order to grow market share, and another that discussed why the 140 character limit is appropriate and that there are other, more pressing needs for Twitter to address in order to continue gaining in popularity. This topic is one I touched on very briefly during episode 4 of the protocol 80 o'er coffee podcast, but since it has gained attention since then I figured I'd post my thoughts here. Are you ready? Let's do this thing!
protocol 80, on February 18, 2011 // 4:01 AM
1 minute read
A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:
protocol 80, on February 04, 2011 // 11:11 AM
3 minute read
Be honest here: do you subscribe to RSS feeds? More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore it or forget to look? It's no secret that a lot of news stories are being broken on Twitter before they're seen anywhere else in today's news stream, and as a result more folks are turning to the ever-popular social website not just to communicate, but to learn. Here are three reasons that Twitter is becoming the one-stop shop to get your news, and why RSS is becoming less-important to mere mortals.