Inbound Marketing for Manufacturers Blog

    Social Media for Medical Device Companies: Where to Plant Your Flag

    Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry? 

    Topics: Facebook Social Media Content Marketing Twitter Inbound Marketing Brand Awareness LinkedIn Healthcare Technology Marketing

    How to Effectively Use #Hashtags for B2B Social Media Advertising


    Topics: Facebook Social Media Twitter

    How to Improve SEO by Dominating Social Media

    If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.

    Topics: Facebook SEO Google Social Media Strategy Twitter Inbound Marketing Brand Awareness

    How To Start Using Twitter As A Small Business

    Most small businesses that we work with have not taken a social media step beyond Facebook. Most have only used Facebook because they are using it personally. Many have created a Facebook business page for their company but rarely, if ever use it. Facebook is not always the best place to focus, but because they already "know" how to use Facebook, that's where they start. Twitter is often overlooked by small business owners because they don't use it personally. If they were already on Twitter and had "figured it out", chances are they would have a business Twitter profile as well. This post aims at removing the "figuring it out" step that so many business owners put off.

    Topics: Social Media Attract Twitter

    Twitter in Rural Pennsylvania

    It's no secret that Twitter has not caught up in rural areas...especially in Pennsylvania. If you have ever been around PA you'll know that much of it is rural, and depending on your interests that is either a pro or a con.

    Topics: Social Media Attract Twitter

    Social Media Patience Is A Virtue

    It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and Twitter, but word is still not travelling about your business. Your message is being sent into space and you are getting really good at one-sided conversations. I am sure you have asked these questions to long does it take before I start seeing the fruits of my labor, when do I know it's working, and am I even doing this right??? Don't get frustrated just yet, it takes time and patience.

    Topics: Facebook Social Media Attract Twitter

    Content Multiplication Through Social Media

    Topics: Facebook Close Social Media Attract Content Marketing Twitter

    Should Twitter Remove the 140 Character Limit?

    I read a pair of contradictory blog posts this weekend, one stating that Twitter needs to break through the 140 character limit for messages in order to grow market share, and another that discussed why the 140 character limit is appropriate and that there are other, more pressing needs for Twitter to address in order to continue gaining in popularity. This topic is one I touched on very briefly during episode 4 of the protocol 80 o'er coffee podcast, but since it has gained attention since then I figured I'd post my thoughts here. Are you ready? Let's do this thing!

    Topics: Social Media Attract Twitter

    How Kenneth Cole Could Have Avoided Tweet Hell

    A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:

    Topics: Social Media Attract Twitter

    The Kenneth Cole Tweet Heard Round The World

    UPDATE: Check out my follow up post on ways Kenneth Cole could have avoided Tweet-Hell!

    Topics: Social Media Attract Twitter