Inbound Marketing for Manufacturers Blog

    Increase Healthcare Tech Demos Through Content Marketing

    Content marketing is one of the most powerful tools in modern marketing. 

    Topics: Healthcare Technology Marketing

    Increase Brand Awareness for Healthcare Tech Using Inbound Marketing

    Let’s start off by answering a basic question: what is inbound marketing?

    Topics: Healthcare Technology Marketing

    8 Trends Healthcare Technology Marketers Should Care About


    If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions.

    Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.

    Topics: Healthcare Technology Marketing

    Healthcare Technology Marketing: Applying the Inbound Funnel

    The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage.

    Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.

    Topics: Healthcare Technology Marketing