Inbound Marketing for Manufacturers Blog

    3 Video Marketing Healthcare Strategies for 2021


    Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar

    Topics: B2B video Healthcare Technology Marketing digital marketing

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

    There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages. 

    Topics: SEO Healthcare Technology Marketing

    Applying Your B2B Buyer Persona to Healthcare Technology Marketing

    A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

    Topics: Buyer Persona B2B B2B Marketing Healthcare Technology Marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    How to Develop Healthcare Technology Buyer Personas for B2B Marketing

    How well do you know the prospect you’re hoping to make your next satisfied customer? 

    Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to? 

    Topics: Buyer Persona Healthcare Technology Marketing

    5 SaaS Demo Best Practices to Win in a Flooded Market

    I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software.  Seeing so many demos out there on the market got me thinking about how successful these companies actually are. 

    Topics: Buyer Persona Strategy Lead Nurturing B2B Healthcare Technology Marketing SaaS business

    Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos

    Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry. 

    Topics: Content Marketing Inbound Sales Healthcare Technology Marketing

    How to Use Hashtags for B2B Healthcare Social Media Marketing

    If you’ve seen any ad lately, chances are there’s something hashtagged in it. 

    Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.

    Topics: Facebook Social Media Twitter LinkedIn Healthcare Technology Marketing Hashtags

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags