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May 15

What Is HubSpot Service Hub? Features, Tiers, & Pricing for 2023

It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.

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January 18

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

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October 21

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

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October 13

How to Research a Healthcare Buyer Persona & Journey

Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. Take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark.

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May 12

3 Video Marketing Healthcare Strategies for 2021

Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.

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May 11

How to Market B2B Medical Devices in 2021

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.

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March 12

3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.

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March 05

Applying Your B2B Buyer Persona to Healthcare Technology Marketing

A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

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March 02

Medical Device Marketing Regulations: How to Be Legal & Effective

It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

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February 26

How to Develop Healthcare Technology Buyer Personas for B2B Marketing

How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?

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