In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.

Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges. 

Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies. 

Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

A prospect’s email address is a precious commodity.

What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.

How well do you know the prospect you’re hoping to make your next satisfied customer? 

Digital marketing can be a complicated animal.

With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

There’s nothing worse than putting effort into creating a website full of useful content only to have it buried deep in the search engine results pages.