Jayden Pire, on May 12, 2021 // 10:30 AM
3 minute read
Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.
Collin Costello, on May 11, 2021 // 3:08 PM
5 minute read
We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.
Christopher Michel, on March 12, 2021 // 9:15 AM
6 minute read
There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.
Jayden Pire, on March 05, 2021 // 3:32 PM
5 minute read
A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.
Jayden Pire, on March 02, 2021 // 2:09 PM
4 minute read
It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.
Christopher Michel, on February 26, 2021 // 9:00 AM
6 minute read
How well do you know the prospect you’re hoping to make your next satisfied customer?
Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?
protocol 80, on February 24, 2021 // 11:28 AM
5 minute read
I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.
Christopher Michel, on February 16, 2021 // 8:00 AM
3 minute read
Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
Christopher Michel, on February 04, 2021 // 1:15 PM
7 minute read
If you’ve seen any ad lately, chances are there’s something hashtagged in it.
Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.
protocol 80, on December 28, 2020 // 12:00 PM
5 minute read
Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs.
By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.
Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!
