Content marketing is one of the most powerful tools in modern marketing.
Christopher Michel, on March 31, 2020 // 3:50 PM
3 minute read
Content marketing is one of the most powerful tools in modern marketing.
Allie Wilton, on March 23, 2020 // 3:25 PM
2 minute read
Let’s start off by answering a basic question: what is inbound marketing?
Allie Wilton, on March 16, 2020 // 11:16 PM
2 minute read
If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions.
Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
Allie Wilton, on March 16, 2020 // 10:26 PM
2 minute read
The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage.
Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
