Inbound Marketing for Manufacturers Blog

    What Is HubSpot Service Hub? How Can It Help B2B Marketing/Sales?

    It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually. 

    Topics: Close B2B Manufacturing Ecommerce Inbound Sales HubSpot Healthcare Technology Marketing User Experience Sales Automation

    6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

    A B2B medical marketing prospect’s email address is a precious commodity.

    Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

    Topics: Lead Nurturing Healthcare Technology Marketing

    Increase Organic Traffic With 'Boring' Industrial Content Marketing

    Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

    Topics: SEO Google Social Media Buyer Persona Strategy Lead Nurturing Email Marketing Attract B2B Content Marketing Blogging Marketing Automation Buyer's Journey Manufacturing Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads youtube Domain Authority Search Engines LinkedIn Healthcare Technology Marketing Keyword Research Links SaaS

    How to Research a Healthcare Buyer Persona & Journey

    Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. 

    But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. So, take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark. 

    Topics: Buyer Persona Healthcare Technology Marketing Keyword Research

    3 Video Marketing Healthcare Strategies for 2021


    Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar

    Topics: B2B video Healthcare Technology Marketing digital marketing

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

    There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages. 

    Topics: SEO Healthcare Technology Marketing

    Applying Your B2B Buyer Persona to Healthcare Technology Marketing

    A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

    Topics: Buyer Persona B2B B2B Marketing Healthcare Technology Marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    How to Develop Healthcare Technology Buyer Personas for B2B Marketing

    How well do you know the prospect you’re hoping to make your next satisfied customer? 

    Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to? 

    Topics: Buyer Persona Healthcare Technology Marketing