Inbound Marketing for Manufacturers Blog

    Healthcare Technology SEO: 5 Tips For A Successful Campaign

    In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.

    Topics: SEO Inbound Marketing Healthcare Technology Marketing

    Finding Your Inbound Marketing Agency in Healthcare Technology

    Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges. 

    Topics: Inbound Marketing Inbound Marketing Services Healthcare Technology Marketing

    Generating Leads When Healthcare Tech Trade Shows are Canceled

    Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies. 

    Topics: trade show strategy B2B Leads Healthcare Technology Marketing

    Engaging Leads Through Marketing Automation in Healthcare Technology

    Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

    Topics: Marketing Automation Healthcare Technology Marketing

    6 Lead Nurturing Email Templates for Healthcare Tech Marketers

    A prospect’s email address is a precious commodity.

    Topics: Lead Nurturing Healthcare Technology Marketing

    5 Steps to Building Brand Voice in Healthcare Tech

    What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.

    Topics: Healthcare Technology Marketing

    Developing Buyer Personas in Healthcare Tech Marketing

    How well do you know the prospect you’re hoping to make your next satisfied customer? 

    Topics: Buyer Persona Healthcare Technology Marketing

    10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch & What They Mean

    Digital marketing can be a complicated animal.

    Topics: Healthcare Technology Marketing

    Content That Matters in Healthcare Tech Marketing

    With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

    Topics: Content Marketing Healthcare Technology Marketing

    3 Mistakes Healthcare Tech Marketers Can Make With SEO & How to Fix Them

    There’s nothing worse than putting effort into creating a website full of useful content only to have it buried deep in the search engine results pages. 

    Topics: SEO Healthcare Technology Marketing