Inbound Marketing for Manufacturers Blog

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    3 Video Marketing Healthcare Strategies for 2021


    Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar

    Topics: B2B video Healthcare Technology Marketing digital marketing

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing

    (WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey

    The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.

    Topics: B2B Content Marketing video MMW2020

    Why Your Content Marketing Strategy Needs ‘How-To’ Videos & Blogging

    By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

    Topics: Strategy Content Marketing Blogging video

    Manufacturing Marketing World 2020: Coming to Your Screen Soon

    The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.

    This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

    Topics: B2B Content Marketing Inbound Marketing Brand Awareness video B2B Marketing MMW2020

    How to Record, Edit, & Share Videos with Vidyard

    Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

    Topics: Email Marketing B2B video

    Where to Find Licensed Music for Videos

    Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell  synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

    Topics: Social Media Content Marketing youtube video

    Manufacturing Video Production: 7 Camera Settings You Should Know


    A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

    Topics: Tips youtube video tutorial