A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

You want to make sure your web content is visible online, right? Otherwise, what’s the point?