What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
by Adam Vosler, on January 25, 2022 // 4:08 PM
44 minute read
What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
by Adam Vosler, on November 22, 2021 // 4:47 PM
10 minute read
by protocol 80, on October 04, 2021 // 1:15 PM
6 minute read
You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours.
Either way, you're probably asking yourself, “What is B2B inbound marketing!?”
by Adam Vosler, on July 29, 2021 // 5:17 PM
14 minute read
They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
by Adam Vosler, on July 22, 2021 // 4:13 PM
11 minute read
by protocol 80, on May 12, 2021 // 10:30 AM
3 minute read
Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.
by protocol 80, on March 15, 2021 // 10:11 AM
5 minute read
Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.
by protocol 80, on February 17, 2021 // 10:15 AM
5 minute read
The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
by protocol 80, on October 27, 2020 // 3:11 PM
6 minute read
By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.
by protocol 80, on October 22, 2020 // 4:45 PM
4 minute read
The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.
This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.