Inbound Marketing for Manufacturers Blog

    Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

    How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.  

    Topics: Lead Nurturing Healthcare Technology Marketing

    6 Lead Nurturing Email Templates for Healthcare Tech Marketers

    A prospect’s email address is a precious commodity.

    Topics: Lead Nurturing Healthcare Technology Marketing

    20 Must-Know Stats for Marketing Automation & Lead Nurturing Workflows

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

    For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

    Topics: Social Media News Lead Nurturing Email Marketing Blogging Inbound Marketing Inbound Sales B2B Marketing LinkedIn

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    From a Landing Page to a Thank You Page


    You’ve captured the information of your lead. Now, it’s time to send your newly converted lead to the
    next step in their journey.

    Topics: Lead Nurturing

    Why Mobile Marketing Matters for Email Marketing Campaigns

    Why does mobile matter for your email marketing efforts?

    Topics: Lead Nurturing Design Email Marketing Mobile

    B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

    We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

    Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

    Topics: Strategy Lead Nurturing Convert B2B Buyer's Journey Inbound Marketing Lead Generation

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B Content Marketing Marketing Automation Buyer's Journey Inbound Marketing Lead Scoring

    Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

    According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge. 

    Topics: News Strategy Lead Nurturing More B2B Lead Generation