Inbound Marketing for Manufacturers Blog

    Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads


    If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into.

    Now that you've captured your lead's information, what's next? 

    Topics: Close Websites Lead Nurturing Convert Blogging Landing Pages Premium Content

    5 Trade Show Follow-Up Email Templates to Nurture Your Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

    Topics: Close Strategy Lead Nurturing B2B Content Marketing Marketing Automation Manufacturing Brand Awareness leads trade show strategy Workflows

    [DATA] Why You Must Invest in Digital Marketing -- & Stick to It

    You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.

    Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).

    Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)

    So, why invest in digital marketing?

    Topics: SEO Google Websites Strategy Lead Nurturing Attract Content Marketing Blogging Analytics Buyer's Journey Inbound Marketing Lead Generation Statistics leads Domain Authority Search Engines digital marketing Goal Setting

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

    A B2B medical marketing prospect’s email address is a precious commodity.

    Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

    Topics: Lead Nurturing Healthcare Technology Marketing

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

    However, the PPC model may not be a good fit for every situation.

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Content Marketing Blogging increasing website traffic Brand Awareness Search Engines Keyword Research Links

    Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

    (Click the video to expand it!)

    Topics: CRM Lead Nurturing Inbound Sales HubSpot Sales Automation

    What Does It Mean to Qualify a B2B Lead? (& How to Do It)

    You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

    How do you know which leads to nurture and how to nurture them in customers?

    Topics: Lead Nurturing Inbound Marketing Lead Generation Lead Scoring Inbound Sales B2B Leads Whale Watching

    [TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

    Those pondering how to improve their leaky sales pipeline usually audit one of the following:

    • The fit of the leads reaching the pipeline
    • The process that turns those leads to sales (or causes them to circle the drain) 

    Account-based marketing can address both.

    Topics: Lead Nurturing Email Marketing B2B Marketing Automation Manufacturing leads Inbound Sales trade show strategy B2B Marketing Account-Based Marketing (ABM) Workflows Sales Automation

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience