Inbound Marketing for Manufacturers Blog

    20 Must-Know Statistics for Implementing Marketing Automation & Lead Nurturing Workflows

    According to Software Advice's Marketing Automation Buyer Report, 85% of manufacturers cited the need to nurture leads due to a relatively long sales cycle associated with their product. 

    You may believe that your inbound marketing tactics will be over at lead generation --  but, you're wrong. In order to carry out a lead during the marketing funnel process, you need to nurture it. Lead nurturing is a vital role for all inbound marketers in order to gain valuable and sustainable relationships.

    Manufacturing has a long buying cycle -- which is why lead nurturing is especially essential for this industry. B2B companies should be making consistent contact with prospects at all stages of the buying cycle to receive all of the awesome benefits of lead nurturing.

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    From a Landing Page to a Thank You Page


    You’ve captured the information of your lead. Now, it’s time to send your newly converted lead to the
    next step in their journey.

    Topics: Lead Nurturing

    Why Mobile Marketing Matters for Email Marketing Campaigns

    Why does mobile matter for your email marketing efforts?

    Topics: Lead Nurturing Design Email Marketing Mobile

    B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

    We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

    Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

    Topics: Strategy Lead Nurturing Convert B2B Buyer's Journey Inbound Marketing Lead Generation

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B Content Marketing Marketing Automation Buyer's Journey Inbound Marketing Lead Scoring

    Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

    According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge. 

    Topics: News Strategy Lead Nurturing More B2B Lead Generation

    10 Expert Lead Scoring Tips for More Effective Online Marketing

    What Is Lead Scoring?

    Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.

    In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.

    Topics: Close Strategy Lead Nurturing Lead Scoring

    10 Lead Generation Strategies for Modern Businesses [Infographic]

    Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of Inbound Marketing). 

    Topics: Strategy Lead Nurturing Convert Infographic B2B Inbound Marketing Lead Generation

    Make a Small Marketing Team More Efficient With These 3 Tips

    Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enterprises (SMEs) can destroy their competition, especially online. When trying to make your small marketing team efficient and EFFECTIVE, start with these 3 tips.

    Topics: Close Social Media Lead Nurturing Email Marketing Attract Blogging