Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

Social media marketing matters. Even for B2B companies.

Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

Your B2B prospects are already sharing information online. It’s time to make that information yours.

LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

1. Create Pre-Show Buzz with Hashtags
2. Post Behind-The-Scenes Teaser Videos
3. Add & Promote a New Landing Page
4. Live Stream During the Event
5. Record Customer Testimonials
6. Connect & Follow-Up

Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable.

Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.