Inbound Marketing for Manufacturers Blog

    The Best Manufacturing Websites Use These 4 Ways to Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    Social Media Cheat Sheet for Smaller Manufacturers

    In a B2B climate, where most manufacturers exist, social media may not sound like a priority. Or, if social media is a "priority," it’s one that often gets pushed aside due to tight turnaround times and small staffs. That’s why we created this social media cheat sheet for the little guys and the underdogs -- like you.

    Topics: Social Media Manufacturing

    8 Social Media Metrics for B2B Brand Awareness You Should Care About

    You can’t just blindly do social media marketing because some guy at a business seminar told you to. Whether you’re running a Facebook business page, looking for leads on LinkedIn, or (hopefully) using multiple social platforms to spread brand awareness, you need to track what’s working -- and what’s not.

    Topics: Social Media B2B Brand Awareness

    Creating a Facebook Business Page: NOT the Same as a Profile or Group

    Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.

    Topics: Facebook Social Media tutorial

    #Hashtag: Trade Show Ideas to Double Your Social Media Following

    By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

    Topics: Social Media Brand Awareness

    8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

    Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

    Topics: Social Media B2B Manufacturing Statistics

    How to Use #Hashtags for Social Media Advertising

    I hate hashtags. The way people on my Facebook feed use them to try to sound cool, the way out-of-touch, old men force them into their television advertising ... it just bothers me. But even I’ll admit hashtags are absolutely critical to social media advertising .
    Topics: Facebook Social Media Twitter

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

    5 Manufacturing Marketing Teams That Are Social Media Masters

    Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.

    Topics: Social Media Manufacturing

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy