Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you.

Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry? 

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“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

-- Hubspot 

If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell  synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

Social media marketing matters. Even for B2B companies.

Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

Your B2B prospects are already sharing information online. It’s time to make that information yours.