Inbound Marketing for Manufacturers Blog

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

In digital inbound/content marketing, we say, “Work SMARTer, not harder.”

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

However, the PPC model may not be a good fit for every situation.

“Did you hear that the longer your content is, the better it performs in SEO?”

“Rack up as many backlinks as possible, no matter where they come from.” 

“You don’t need a CRM. Your business is too small.”

“SEO is dead.”

Have you heard these words before? You probably have if you’ve been around online marketing long enough.

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

“Does inbound marketing work?”

OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours.

Either way, you're probably asking yourself, “What is B2B inbound marketing!?”