Inbound Marketing for Manufacturers Blog

    How to Effectively Use #Hashtags for B2B Social Media Advertising

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    Topics: Facebook Social Media Twitter

    5 Takeaways From Hubspot’s Inbound Certification for the Beginner

    “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

    -- Hubspot 

    If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

    Topics: Social Media Buyer Persona Buyer's Journey Inbound Marketing

    Where to Find Licensed Music for Videos

    Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell  synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

    Topics: Social Media Content Marketing youtube video

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

    For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

    Topics: Social Media News Lead Nurturing Email Marketing Blogging Inbound Marketing Inbound Sales B2B Marketing LinkedIn

    Social Media Dimensions Guide (+ Other Digital Assets)

    Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

    Topics: Social Media Design CTA Branding Advertising

    5 Ways to Win at Social Media B2B Lead Generation

    Social media marketing matters. Even for B2B companies.

    Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free.

    Your B2B prospects are already sharing information online. It’s time to make that information yours.

    Topics: Social Media B2B Lead Generation

    4 Steps to B2B Networking Using LinkedIn

    LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

    Topics: Social Media B2B B2B Marketing LinkedIn B2B Leads

    6 Social Media Tips to Promote Manufacturing Trade Shows

    1. Create Pre-Show Buzz with Hashtags
    2. Post Behind-The-Scenes Teaser Videos
    3. Add & Promote a New Landing Page
    4. Live Stream During the Event
    5. Record Customer Testimonials
    6. Connect & Follow-Up

    Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

    Topics: Social Media Manufacturing trade show strategy