Inbound Marketing for Manufacturers Blog

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    6 Signs Your Search Engine Optimization Agency Hire Was a Mistake

    If you put up a digital marketing campaign and nobody sees it, does it really exist?

    With internet research and social interactions becoming an integral part of our daily work routine, marketing agencies have realized a shift from traditional, in-your-face advertising to more “hands-off,” content-based marketing. 

    This is called inbound marketing. This style of marketing aims to make it easier for your ideal buyers to find you organically, and eventually convert into qualified leads. 

    Topics: Convert B2B Lead Generation Inbound Marketing Services Brand Awareness Search Engines digital marketing

    Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman

    At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do. 

    Topics: Brand Awareness youtube

    Why Mobile Marketing Matters for Email Marketing Campaigns


    Why does mobile matter for your email marketing efforts?

    According to OptInMonster, 78% of smartphone users check email on their phones

    However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.

    What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.

    44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects. 

    Topics: Usability Social Media Strategy Lead Nurturing Design CTA Email Marketing Mobile B2B Inbound Marketing Services Brand Awareness Statistics Search Engines pillar pages B2C Keyword Research

    How Long Does Successful Inbound Marketing Take to Produce Results?

    One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer.

    One thing is for certain, successful inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight. 

    The truth is, the timing of inbound results is dependent on a few factors.

    Topics: SEO Social Media Strategy CTA B2B Inbound Marketing Inbound Marketing Services Brand Awareness Statistics Search Engines Keyword Research

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    How to Solve Your B2B Brand Awareness Problem

    In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.

    Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

    Topics: Attract B2B Blogging Analytics Inbound Marketing Services Brand Awareness Lead Scoring Statistics Inbound Sales Advertising Search Engines digital marketing

    How to Increase Your Website Traffic With a Content Marketing Strategy

    What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful inbound marketing strategy will not only increase your website traffic, it will help your business stand out from competitors too.

    Topics: B2B Content Marketing increasing website traffic Inbound Marketing Services Brand Awareness Statistics Inbound Sales digital marketing Keyword Research