Inbound Marketing for Manufacturers Blog

    The Best Manufacturing Websites Use These 4 Ways to Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    10 Steps to Starting a Manufacturing Blog - Video

    Video Transcript:

    So, you're thinking about starting a manufacturing blog?

    Don't do it! 

    Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
    and two, you're going to be helping your prospects along the way. It's a complete win-win.

    Topics: Manufacturing increasing website traffic Brand Awareness

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: Content Marketing Buyer's Journey Brand Awareness leads

    B2B Brand Awareness Strategy -- The Impact of Modern SEO

    The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

    Topics: SEO B2B Brand Awareness

    8 Social Media Metrics for B2B Brand Awareness You Should Care About

    You can’t just blindly do social media marketing because some guy at a business seminar told you to. Whether you’re running a Facebook business page, looking for leads on LinkedIn, or (hopefully) using multiple social platforms to spread brand awareness, you need to track what’s working -- and what’s not.

    Topics: Social Media B2B Brand Awareness

    #Hashtag: Trade Show Ideas to Double Your Social Media Following

    By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

    Topics: Social Media Brand Awareness

    25 Ways to Increase Brand Awareness with Inbound Marketing

    Grab Your B2B Brand Awareness Guide!

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Sound familiar?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    How to Write a Manufacturing Blog Post

    You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is.

    Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

    Topics: Blogging Inbound Marketing Brand Awareness

    7 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness

    Inbound 2017: What the Heck is a T-shirt Bakery?

    Tick-tock, tick-tock.

    That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston.

    Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

    Topics: Content Marketing Inbound Marketing Brand Awareness HubSpot