Inbound Marketing for Manufacturers Blog

How to Write a Manufacturing Blog Post

You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is.

Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.

Topics: Blogging Inbound Marketing Brand Awareness

7 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

Topics: Buyer Persona Content Marketing Delight Brand Awareness

Inbound 2017: What the Heck is a T-shirt Bakery?

Tick-tock, tick-tock.

That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston.

Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

Topics: Content Marketing Inbound Marketing Brand Awareness HubSpot

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness.

Topics: Blogging Brand Awareness

4 B2B Branding Horror Stories That Will Make You Cringe

Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.

Topics: B2B Brand Awareness

B2B Branding Mistakes: Which One Describes Your Business?

Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years.

When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after.  Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand. 

Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time? 

You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.

Topics: Brand Awareness

The 10 Step Guide to Increasing Brand Awareness with Social Media

We love social media here. It’s so … so … multifaceted. Where else can you see industry trends, baby pictures, live news, “fake” news, and relationship drama all in one place?

Topics: Social Media Brand Awareness

4 Steps To Increase Brand Awareness (For Cost-Conscious Humans)

Consider the digital realm your highway to success. You absolutely MUST build brand awareness online for your B2B company to thrive.

Topics: Brand Awareness

Should You Invest in B2B Brand Awareness or Lead Generation?

Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

Topics: Lead Generation Brand Awareness

5 Signs Your Manufacturing Branding is a Waste of Money

As a manufacturer, you understand the importance of ROI (return on investment). It's easy to invest in $400k in machinery if it's going to produce $10 Mil in revenue, right? But what about things you're less familiar with, yet you know they're important. Take branding for example...it's important, but it's also easy to miss the boat. Here are 5 things that will help you determine whether or not you are wasting money on your branding investment.

Topics: Manufacturing Brand Awareness

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