Inbound Marketing for Manufacturers Blog

    B2B Brand Awareness or Lead Generation: Which Should You Invest In?

    Your B2B organization is primarily focused on finding customers and generating green. Understandable. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

    Topics: Lead Generation Brand Awareness

    4 Key Metrics For Evaluating Your B2B Brand Awareness Strategy

    If a member of your team asked you how to measure brand awareness, would you be able to tell him or her how to do it? If your answer is no, it’s OK. 

    The truth is, a lot of B2B companies have little to no grasp on the effectiveness of their brand awareness strategy. Because of this, it can be difficult to acquire executive buy-in to support brand building tactics and strategies.

    But, measuring brand awareness is easier than you might think! In fact, some of the strategies below can be executed as soon as you finish reading.

    Topics: B2B Brand Awareness

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips

    Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

    What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

    Topics: Social Media Brand Awareness Advertising

    4 Ways the Best Manufacturing Websites Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    [VIDEO]10 Steps to Starting a Manufacturing Blog

    Video Transcript:

    So, you're thinking about starting a manufacturing blog?

    Don't do it! 

    Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website,
    and two, you're going to be helping your prospects along the way. It's a complete win-win.

    Topics: Manufacturing increasing website traffic Brand Awareness

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: Content Marketing Buyer's Journey Brand Awareness leads

    B2B Brand Awareness Strategy -- The Impact of Modern SEO

    The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

    Topics: SEO B2B Brand Awareness

    8 Social Media Metrics for B2B Brand Awareness You Should Care About

    You can’t just blindly do social media marketing because some guy at a business seminar told you to. Whether you’re running a Facebook business page, looking for leads on LinkedIn, or (hopefully) using multiple social platforms to spread brand awareness, you need to track what’s working -- and what’s not.

    Topics: Social Media B2B Brand Awareness

    #Hashtag: Trade Show Ideas to Double Your Social Media Following

    By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

    Topics: Social Media Brand Awareness