Inbound Marketing for Manufacturers Blog

    5 Trade Show Follow-Up Email Templates to Nurture Your Leads

    You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

    Topics: Close Strategy Lead Nurturing B2B Content Marketing Marketing Automation Manufacturing Brand Awareness leads trade show strategy Workflows

    How to Increase Website Traffic Without PPC Using SEO, Social & More

    Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic.

    However, the PPC model may not be a good fit for every situation.

    Topics: SEO PPC Social Media Lead Nurturing Email Marketing B2B Content Marketing Blogging increasing website traffic Brand Awareness Search Engines Keyword Research Links

    HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

    Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

    Topics: Websites Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging Inbound Marketing increasing website traffic Brand Awareness leads HubSpot digital marketing copywriting

    Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

    How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

    Topics: SEO Google PPC Social Media Strategy Attract increasing website traffic Brand Awareness Domain Authority Search Engines Keyword Research Links

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

    What happens when you collect a shiny, new lead?

    Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

    Topics: Strategy Lead Nurturing Email Marketing B2B Marketing Automation Buyer's Journey Brand Awareness leads Inbound Sales HubSpot Tips tutorial trade show strategy

    Increase Organic Traffic With 'Boring' Industrial Content Marketing

    Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

    Topics: SEO Google Social Media Buyer Persona Strategy Lead Nurturing Email Marketing Attract B2B Content Marketing Blogging Marketing Automation Buyer's Journey Manufacturing Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads youtube Domain Authority Search Engines LinkedIn Healthcare Technology Marketing Keyword Research Links SaaS

    25 Ways to Increase Brand Awareness with Inbound Marketing

    One of the top concerns among our brand-new clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Does this sound like you?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

    Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

    Topics: Social Media Websites Buyer Persona Strategy Lead Nurturing B2B Content Marketing Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation Brand Awareness leads copywriting

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting